The Passion of Tsinghua University: Overcoming Challenges in Material Science – An Interview with Cen Jianjun of CEN Ningbo Jinshan New Materials Company
2026-07-14
Mr.Cen Jianjun, General Manager of CEN Ningbo Jinshan New Materials Co., Ltd.
Jinshan means completing today's tasks today—a homophone for "golden mountain" or "silver mountain" —and it requires overcoming challenges like climbing a mountain. The development of the polyimide industry remains a long and arduous journey. In this issue of King Helm (www.kinghelm.com.cn), our reporting team visited Ningbo Jinshan New Materials Co., Ltd. (china-polyimide.com), a national key enterprise recognized as a "Little Giant" in specialized, refined, distinctive, and innovative industries, and conducted an exclusive interview with its founder, chairman, and general manager, Mr.Cen Jianjun. He vividly embodied the Tsinghua spirit of serving the nation through scientific research, having dedicated 29 years to advancing China's polyimide industry. He has mastered the core technology for producing high-performance polyimide films, developed various differentiated polyimide film products, and implemented the strategic vision of "playing a supporting role by developing unique polyimide products that domestic competitors cannot produce, thereby addressing customer pain points." Cen Jianjun emphasized that achieving high-quality development of China's economy necessitates first resolving the bottleneck in high-end materials within the industrial sector. Polyimide (PI) is one of the best organic polymer materials in terms of comprehensive performance, hailed as the "golden film" and "golden plastic." It boasts advantages such as resistance to extreme temperatures, high insulation, strength, radiation resistance, self-extinguishing flame retardancy, halogen-free environmental friendliness, excellent mechanical properties, and ease of recycling, making it a core material for strategic emerging industries including AI computing power, advanced semiconductor packaging, aerospace, gas separation, flexible displays, and new energy vehicles. The polyimide (PI) industry is a quintessential capital-and technology-intensive sector characterized by high technological barriers, substantial investment requirements, and significant added value. The global market exhibits an oligopolistic structure dominated by premium products and profits. Mr.Cen Jianjun stated: "Foreign companies have imposed significant technological constraints on polyimide development in many aspects, while China has long faced challenges of 'excess low-end production and reliance on imported high-end products.' CEN Jinshan is committed to advancing into the high-end product segment, continuously innovating and launching differentiated PI products to overcome the technological bottlenecks in high-end polyimide film materials, break foreign monopolies, and address the shortcomings within the domestic industry."
I.Cen and Tsinghua University
Tsinghua Garden, Image source: Mr.Zhao Ming, Chairman of Tsinghua Fei'en
Steven Cen, whose English name "Steven" derives from Latin and Greek meanings of "crown" or "flower crown," graduated with a bachelor's degree from Tsinghua University in 1992. He recalled: "Born in 1969, I was admitted to Tsinghua University in 1987 from Yuyao High School in Ningbo, Zhejiang Province, enrolling in the Department of Hydraulic and Hydroelectric Engineering, majoring in Hydropower Engineering Architecture. During my five-year undergraduate program, what impressed me most was how outstanding my classmates were. I faced all challenges courageously; although some efforts ended in failure, I refused to be defeated—my inherent refusal to give up and growing resilience after setbacks are gifts that Tsinghua has bestowed upon my life. The aspiration to' integrate personal development into collective endeavors and closely link personal achievements with those of the university and the nation' has shaped the direction of my life."
Since its establishment in 1911, Tsinghua University has embodied the spirit of "redressing national humiliation and dedicating itself to the motherland." The "Tsinghua Spirit" —referring to the patriotic sentiment and commitment to serving the country among its members—was deeply rooted in this ethos. After graduating from Tsinghua University in 1992, Cen Jianjun was initially assigned to a water resources and hydropower design institute. Inspired by Deng Xiaoping's Southern Tour speech, he decisively left the government sector to pursue entrepreneurship. Seizing opportunities of the era, he joined one of the most innovative real estate and foreign trade companies of the time, leveraging its wealth-creation potential and contemporary relevance. Starting from a sales position with access to extensive market information, he learned through practical experience, customer insights, and market trends. Later, he independently operated foreign trade businesses and established factories, but faced closure due to inadequate quality control. Cen Jianjun summarized this experience: "Product quality is the lifeline of an enterprise—the foundation for market competitiveness and the guarantee of sustainable development. It determines an organization's fate; without quality, there can be no growth."
The academic rigor and keen insight of Tsinghua University alumni once again opened the door to entrepreneurship for Cen Jianjun. He recalled: "When the internet first emerged in 1996, many people doubted its potential. Yet I recognized the immense business opportunities it held. I began using the internet to gather information, connect with clients, and conduct trade. It was under the impetus of 'Internet+' that I delved into materials science in 1997, gradually deepening my expertise through practical trading experiences. In 1998, the call to accelerate the development of private enterprises inspired me, but the experience of factory closures made me more cautious and focused. After thorough preparation, I returned to entrepreneurship in 2001 by establishing my own factory, strictly controlling product quality from then on." For over two decades, Mr.Cen has dedicated himself to the polyimide industry, leading his team to develop high-end polyimide products competitive with international standards. He consistently embodies an innovative spirit of self-improvement, striving to overcome technical bottlenecks—a true reflection of the dedication characteristic of Tsinghua researchers. As chairman and senior engineer of Ningbo Jinshan New Materials Co., Ltd., he has served for years as vice president and secretary-general of the Ningbo Tsinghua University Alumni Association, currently holding the position of executive vice president, and is also a member of the Tsinghua Entrepreneurs Association (TEEC).
II.Key "Little Giant": CEN Imayama
Ningbo Jingshan New Materials Co., Ltd. Corporate Logo
Ningbo Jinshan New Materials Co., Ltd., a national key "Small Giant" enterprise recognized for its specialized expertise, innovation, and distinctive advantages.
Mr.Cen Jianjun founded Ningbo Jinshan Electronic Materials Co., Ltd. in 2002, and subsequently acquired land in 2011 to establish Ningbo Jinshan New Materials Co., Ltd. (CEN NEW MATERIALS CO., LTD.). Ningbo Jinshan Electronic Materials Co., Ltd. was subsequently merged into Ningbo Jinshan New Materials Co., Ltd., a national high-tech enterprise specializing in the research, development, production, sales, and service of polyimide (PI) materials. Over the years, the company has maintained deep collaborations with prestigious institutions such as Tsinghua University and the Ningbo Institute of Materials Technology and Engineering of the Chinese Academy of Sciences. It is a member of the Society for Advanced Materials and Manufacturing Engineering (SAMPE), the China Electronic Circuit Industry Association (CPCA), and the Ningbo New Materials Industry Association. The company has been honored with titles including "Specialized, Refined, Unique, and Innovative Enterprise" at the municipal level, a national key "Little Giant" enterprise among specialized, refined, unique, and innovative enterprises, and a "National High-Tech Enterprise." Driven by innovation and committed to shaping the future, CEN Jinshan (china-polyimide.com) is located in Wangchun Industrial Park, Haishu District, Ningbo City, Zhejiang Province. Adhering to the business philosophy of "customer-first, integrity, compliance, efficiency, and integrated innovation," the company operates modern standard production facilities spanning 20,000 square meters and a dedicated R&D center of 1,200 square meters. It boasts a domestically leading polyimide materials research team and production lines certified under ISO 9000 standards and UL certificate E248403. The company holds 13 nationally authorized invention patents, one National Key New Product award, three provincial/municipal Science and Technology Progress Awards, three Key Industrial New Products honors, and four major public projects recognized by Ningbo City, establishing itself as one of China's foremost enterprises offering the most comprehensive range of high-quality functional polyimide materials.
Mr.Cen Jianjun has led Ningbo Jinshan New Materials Co., Ltd. to become a key "small giant" enterprise.
Notably, in 2026, Ningbo Jinshan New Materials Co., Ltd. (china-polyimide.com) was recognized as a national-level key "Small Giant" enterprise under the Specialized, Refined, Unique and Innovative initiative. Mr.Cen Jianjun added, "Key Small Giants represent an elite tier selected from ordinary candidates, with higher thresholds and fewer entries. CEN Jinshan's designation as a key Small Giant enterprise in 2026 marks a milestone, setting the stage for continued excellence on our next journey!"
The official Chinese and English website of CEN Imayama Company (china-polyimide.com)
CEN's Jinshan plays a crucial supporting role in developing polyimide products that are not yet available from domestic competitors.
Mr.Cen Jianjun emphasized, "Differentiated innovation is essential for survival in this market." CEN Jinshan (china-polyimide.com) has consistently adhered to a development strategy focused on "offering what others don't have and excelling where others are present," while avoiding cutthroat competition. Committed to providing high-quality polyimide materials, the company aims to become a world-leading enterprise in PI research and production. Mr.Cen has dedicated extensive efforts to polyimide technology research, mastering core technologies for producing high-performance polyimide films—including formulations, processes, and equipment—and developing a range of differentiated polyimide films. In market application development, the company embraces its positioning: "playing a supporting role by offering polyimide products unavailable from domestic competitors and addressing customer pain points."
Koyama Professional Innovation Polyimide Product Catalog
Mr.Cen Jianjun explained that polyimide is a special functional polymer with advantages such as excellent mechanical strength, high thermal stability, and superior electrical insulation properties. CEN Jinshan (china-polyimide.com) specializes in producing a wide range of high-quality functional polyimide products, which have been successfully integrated into the supply chains of global industry leaders including APPLE, Huawei, Samsung, and Tesla, and are widely used in high-tech sectors such as consumer electronics, electric new energy vehicles, flexible displays, artificial intelligence, wind and solar power, 5G communications, and aerospace.
Compared to Japan's Upilex-S by Ube
The high-modulus CHTS polyimide film represents a pioneering mass production achievement in China, effectively addressing the challenge of replacing imported alternatives. This product is available in specifications ranging from 12.5 to 75 μm in thickness and 520 mm in width, exhibiting outstanding mechanical properties and thermal stability, along with high modulus, excellent heat resistance, and superior mechanical strength.
Benchmarking DuPont's Kapton film
Black polyimide films, with thickness ranging from 5 μm to 300 μm; white polyimide films; black anti-static PI; colorless transparent PI; red PI; green PI; formable PI; thermally conductive PI; conductive PI; and high-ductility PI.
Thermoplastic PI
Hot-melt adhesive PI (Series A, Series T, Series M), metal foil-coated PI, Apple Black high-gloss pure PI, polyimide pure adhesive film, anti-corrosion reflective film, and high-temperature label substrate.
Others
Products include MPI, PI resin powder, PI/glass fiber composites, carbon fiber composites, PI with intermediate aluminum layers, low-dielectric-low-loss PI, full-PI far-infrared rigid/flexible heating film assemblies, adhesive-free PI single/double-sided aluminum foil composites, Yunyin foil, tear-resistant PI single-sided composite graphite films, ultra-thick PI sound insulation films, PI shielding absorptive insulating films, PI shielding covers, ultra-thick PI sheets, and PI adhesive pure rubber films, among others. Notably, the full-PI far-infrared rigid/flexible heating film assemblies represent a domestic first in mass production.
China's first mass-produced product: the CEN Jinshan All-PI Far-Infrared Rigid/Flexible Heating Film Assembly
Mr.Cen Jianjun noted that the development of CEN Jinshan (china-polyimide.com) has been relatively slow, but we embrace this pace because it represents healthy growth and demonstrates our commitment to a long-term strategy in the new materials sector. When asked how CEN Jinshan aims to "play a supporting role by developing PI products not yet produced by domestic competitors and addressing customer pain points," Mr.Cen emphasized: "First, we strive to be an honest company that actively provides high-quality products to customers without expanding into downstream products, thereby avoiding competition with certain clients; second, we drive innovation to differentiate ourselves—continuously launching new products while phasing out outdated ones—to maintain our focus on offering unique solutions; third, we engage closely with customers to understand their needs and address unmet demands. CEN Jinshan is dedicated to customizing and developing PI materials with specialized structures and applications tailored to specific applications."
III.Mr.Cen Jianjun is willing to serve the industry as a dedicated and selfless contributor.
Mr.Cen Jianjun (first from left) contributed his expertise and efforts as the moderator of the roundtable forum.
As a leading figure in China's polyimide industry, Mr.Cen Jianjun has made significant contributions in various areas including the research and development of polyimide (PI) materials, process optimization, quality control, industrialization and application, supply chain collaboration, and breakthroughs in "bottleneck" technologies across industry-academia-research partnerships. He has published numerous landmark industry papers globally, such as "Six Types of New PI Materials for 5G Communications," "Application of PI in Electric New Energy Vehicles," "Use of Thermoplastic Full Polyimide Coatings Without Curing Resin," "Development of PI Materials and Their Potential Applications in Humanoid Robots," and "Polyimide Films on CCS, Busbars, and FPCs in New Energy Vehicles." Additionally, he was invited to attend the "8th Shiyin (Zhoushan) Advanced Polyimide Materials Industry Conference 2025" and served as the moderator of the roundtable forum, engaging in insightful discussions with prominent industry experts to explore future trends and foster a platform for global knowledge exchange.
Mr.Cen Jianjun received the China Petroleum and Chemical Industry Federation
Secretary-General Bu Xinping of the Special Committee on New Chemical Materials, accompanied by his delegation
A gentleman is not confined to a single role; a role serves to embody the Way! This means that a gentleman should not be limited by one specific skill or position but should instead possess extensive knowledge, integrate diverse expertise, apply his talents effectively, progress from "becoming competent" to "understanding the Way," and fulfill his mission through virtue and original aspirations. This wisdom transcends time and space. Mr.Cen Jianjun, Uphold Tsinghua University's vision, has dedicated over two decades to self-directed learning and persistent innovation in China's polyimide (PI) industry. He not only broke through foreign technological barriers by developing PI products that domestic competitors could not produce—such as "high-modulus CHTS polyimide films and fully PI-based far-infrared rigid/flexible heating film assemblies, all pioneering mass production in China" —but also promoted collaborative innovation among industry, academia, research, and application, continuously unlocking cutting-edge uses for polyimide across various sectors. He noted: "Polyimide (PI) finds applications in FCCLs, TABs, TAPE high-temperature cables, battery buffer gaskets, and more. Its use in electric new energy vehicles is extensive, covering cell materials (cathode, anode, separator), cell formation (tabbing, coating), FPC and FFC wiring in battery packs, side plate insulation in packs, insulation between packs and liquid-cooled plates, busbars, aluminum bars, copper sheets, impregnated insulation (PAA), body-side pressure sensors, electronic planar transformers, PTC insulation in air conditioning heating and water cooling systems, lithium battery heating elements, antennas, and other FPC applications—totaling ten scenarios. It is also widely used in lightweight composite materials and automotive components. Particularly, the polar nature of its large π-conjugated bonds and imide bonds offers limitless potential for future battery applications!"
Mr.Cen Jianjun (center) maintains close collaboration with his alma mater, Tsinghua University, promoting collaborative innovation among industry, academia, research, and application.
More importantly, Mr.Cen Jianjun, embodying the spirit of a scientific researcher, led an elite R&D team in overcoming the core technological challenges of polyimide (PI), a critical "bottleneck" material. Through innovation in PI materials, he strengthened the industrial foundation of China and demonstrated the strength and responsibility of Chinese enterprises in international competition, inspiring more people to collaborate in advancing, developing, and applying these technologies. He sincerely advised, "We must remain focused, persevere with unwavering determination, and be willing to endure prolonged periods of solitude. Entering this industry is fortunate—it's a promising field. However, the long-term healthy development of the industry requires collective efforts to excel in product quality and professional competence, because at its core, no matter how competitive or price-driven the market becomes, success ultimately hinges on delivering superior products—only then will you secure a place for yourself."
The outstanding team led by Cen Jianjun at Ningbo Jingshan New Materials Co., Ltd.
"No matter how high the mountain, climbing upward will always lead to the summit; no matter how long the journey, persevering will surely bring success." The polyimide (PI) industry is currently experiencing a remarkable boom characterized by surging demand, domestic substitution of imported products, and capacity expansion. Amid this thriving momentum, Mr.Cen Jianjun, Founder and Chairman of Ningbo Jinshan New Materials Co., Ltd., has outlined a development roadmap for CEN Jinshan (china-polyimide.com): First, prioritize compliance as the foundation toward listing objectives. CEN Jinshan's current focus is on ensuring the stability and reliability of its new products to steadily expand market share and meet the scale and profitability requirements for IPO. The company has consistently emphasized standardized management practices, integrating all operational processes with IPO compliance standards. Second, accelerate listing preparations to drive sustainable growth. CEN Jinshan is actively seeking suitable external partners; an IPO would enhance access to international capital markets and propel leapfrog development. Third, expand production capacity and enhance efficiency through technology adoption. Future plans include acquiring land within a chemical industrial park to establish new film production lines, introduce chemical-based manufacturing processes, and develop PI resin powder and composite materials. Here, Mr.Song Shiqiang, General Manager of Kinghelm (www.kinghelm.net) and Sako Micro (www.slkoric.com), extends his best wishes to Ningbo Jinshan New Materials Co., Ltd. (china-polyimide.com) for steady growth and a successful IPO, hoping it will continue contributing to the breakthrough of China's polyimide (PI) industry and the accelerated advancement of domestic substitution. He also wishes Mr.Cen Jianjun to uphold his patriotic commitment as a Tsinghua alumnus, persist in the PI materials sector, drive continuous innovation, and lead the way forward!
Kinghelm Attends 2026 electronica Shanghai for Third Consecutive Year! Led by General Manager Song Shiqiang and Chief Engineer Qin Xianghong
2026-07-08
Kinghelm and Slkor’s strong exhibition lineup! Kinghelm Chief Engineer Qin Xianghong (center)
From July 1 to 3, Kinghelm (www.kinghelm.net) Electronics, together with its sister company Slkor (www.slkoric.com) Semiconductor, made its appearance at 2026 electronica Shanghai, booth W5.317. As Asia’s premier industry event for electronic components, 2026 electronica Shanghai was held over three days at the Shanghai New International Expo Centre, covering halls W1-W5 and N1-N5. The exhibition expanded to 120,000 square meters, gathering over 2,000 top domestic and international exhibitors including TI, ST, Infineon, NXP, ADI, onsemi, GigaDevice, SG Micro, TDK, Murata, TE, Amphenol, Molex, APTIV, AVIC Jonhon, Kinghelm, and Slkor. Multiple cutting-edge technology forums and conferences were held concurrently, attracting over 70,000 professional visitors and industry experts.
The grand scene of 2026 electronica Shanghai
Part of the Kinghelm team – Qin Xianghong, Yin Qingqing, Yang Bo, Chen Suwei, Wang Zhenxin, Song Yuanming, Yang Shichen, Peng Huisheng
At this exhibition, Mr. Song Shiqiang, General Manager of Kinghelm (www.kinghelm.com.cn) and Slkor, led a carefully prepared team of nearly 20 people, including Chief Engineer Qin Xianghong, to engage with global partners and explore new market opportunities!
Kinghelm booth, with generous prizes!
Song Shiqiang on the Shanghai Experience
Mr. Song Shiqiang at 2026 electronica Shanghai, booth W5.317
Mr. Song Shiqiang first connected with electronica Shanghai in 2024. On July 8-10, 2024, he led the Kinghelm and Slkor teams to observe the show. Song noted that the entire electronics industry is seeking breakthroughs, and downstream companies are paying more attention to the stability and efficiency of semiconductor supply chains. For technology-original manufacturers and own-brand suppliers like Kinghelm and Slkor, technological and product innovation, service upgrades, and supply chain optimization must all adapt to the higher demands of the AI‑driven, fully interconnected era. It was the fruitful observations in 2024 that led to Kinghelm and Slkor’s annual commitment to electronica Shanghai. Kinghelm adheres to the corporate culture of "Integrity, Diligence, Resilience, Detail" and the business ethics of "Fairness, Openness, Cooperation, Win-Win," along with the Eastern wisdom of "Inner Sage, Outer King" advocated by Mr. Song. With nearly 20 years of deep roots in RF technology and connectors, Kinghelm pursues product excellence, cooperates with customers and industry partners, and is committed to building a positive, healthy industrial ecosystem that promotes social harmony – a supportive external environment that has truly helped Kinghelm thrive.
Interview 1: Mr. Song Shiqiang with Li Jian of eefocus
"Concerning Components, Asking the Four Dimensions" Interview
Mr. Song Shiqiang being interviewed by Li Jian of eefocus for "Concerning Components, Asking the Four Dimensions"
"Artificial intelligence + high-speed mobile connectivity" will be the dominant social landscape of the future. Kinghelm started with the R&D, production, and sales of "Kinghelm" brand Beidou BDS/GPS antennas, and has long been deeply engaged in RF microwave technology, actively embracing the new era of universal interconnection. Facing both opportunities and challenges as domestic substitution enters its "deep waters," Kinghelm has still achieved over 80% annual growth for four consecutive years (2022–2025), despite the global economic slowdown. The "Kinghelm" and "Slkor" brands are shining brightly on the international stage.
Mr. Song Shiqiang (left) during the interview
In response, Supplyframe’s Four Dimensions and eefocus’ Li Jian asked Kinghelm and Slkor founder and GM Mr. Song Shiqiang about "How can companies achieve counter‑trend growth and break through in the AI era?" Mr. Song stated that the integration of strategy, tactics, and execution is key to breaking the deadlock. Taking Kinghelm (www.kinghelm.net) and Slkor as examples, from their inception, both companies have benchmarked themselves against world‑class enterprises in terms of strategic decision‑making, resource allocation, internal management, brand value, innovation capability, and internationalization, firmly pursuing a global path. In terms of tactics, Kinghelm and Slkor adopt an approach that 90% of their peers cannot understand – a digital marketing path for domestic original brands, centered on their official websites and supplemented by matrixed layouts across other media and platforms. This approach runs counter to the conventional semiconductor industry logic (which emphasizes capital, technology, and sales network accumulation) and was inevitably an untrodden path. In execution, the standardized and process‑driven management at Kinghelm and Slkor ensures efficiency, high per‑capita productivity, and remarkable results, which have been widely imitated by peers. Specifically, Kinghelm and Slkor apply ecological, matrix, and hierarchical methodologies, dividing business into different segments and departments, and through organic collaboration and management, achieve highly efficient operations and growth.
Interview 2: Mr. Song Shiqiang Invited to Join Zhixin Suge's
"GESA Chip Shines East" Electronics Industry Live Stream!
Mr. Song Shiqiang invited to join Zhixin Suge's "GESA Chip Shines East" electronics industry live stream!
The 2025 electronica Shanghai marked the debut of Zhixin Suge's "GESA Chip Shines East" live program. Since then, Zhixin Suge has taken viewers through the exhibition via live camera, sharing insights from exhibitors and industry partners, working together to build big business and strengthen enterprises. Mr. Song Shiqiang has been a guest on Zhixin Suge's live stream for two consecutive years (2025–2026) at electronica Shanghai, discussing the industry's "chip" future with global friends.
Zhixin Suge (left) and Mr. Song Shiqiang of Kinghelm
Mr. Song noted that industry opportunities always exist – the key is having the ability to seize them. In earlier years, Kinghelm (www.kinghelm.com.cn) and Slkor capitalized on the "domestic substitution" trend in electronic components to grow stronger. Today, 5G communications, artificial intelligence, the Internet of Things, industrial internet, digital economy, and new energy technologies are flourishing and have become major drivers of future economic growth, integral to the emerging "new quality productive forces." The prosperity of these technologies and industries is precisely where Kinghelm’s opportunities lie. Moreover, Kinghelm’s (www.kinghelm.net) main products are RF microwave antennas, signal connectors, and their assemblies, covering three communication technologies: RF microwave, high‑speed data transmission, and optical communications. These emerging fields demand higher performance in wireless communication, data transmission, and industrial automation, and Kinghelm is actively working to meet these needs and drive industry progress. Encouragingly, [Kinghelm’s future product roadmap] has already released productive capacity. This year (2026), Kinghelm will establish an initial product portfolio, with gradually enriched antenna product lines and optical communication accessories (optical devices) entering production – marking Kinghelm’s official entry into the optical communications sector, a field with high technical barriers where brand building is a continuous process. We will first gauge market demand and launch mainstream optical communication accessories (optical devices), gradually moving from a latecomer to a leading player.
Han Junlong, founder and CEO of Dashengtang Electronics, visits for exchange, received by Mr. Song Shiqiang (right) and Vice General Manager Qiu Huilin (left)
Mr. Masaki Tozawa, President of Japan’s Corestaff Co., Ltd. (third from left), visits!
Mr. Song mentioned that during the exhibition, many customers and partners from around the world visited the Kinghelm/Slkor booth. Thanks to everyone’s strong support, the "Kinghelm" and "Slkor" brands continue to shine on both domestic and international stages.
Exhibition Insights – Peng Huisheng’s Reflections
Peng Huisheng, Deputy Director of Kinghelm’s Sales Department II, at the exhibition
The 2026 electronica Shanghai has come to a successful close. Over the three‑day exhibition, Peng Huisheng was fully engaged in customer reception, technical liaison, market research, and competitor analysis, gaining substantial overall benefits.
Peng Huisheng and colleagues receiving customers
The visitor flow was of high quality, predominantly from automotive electronics, IoT, industrial control terminals, solution providers, and overseas procurement. We received hundreds of visitors on site and successfully screened dozens of high‑potential leads, building a solid resource pool for future revenue growth. At the same time, many existing customers visited, further reinforcing their trust in our technology‑oriented, product‑based original brand "Kinghelm."
Deputy Director Peng Huisheng carefully listening to customer requirements
Through this exhibition, I gained a clear grasp of the latest industry trends: the market is shifting toward automotive‑grade, high‑frequency, miniaturized, and high‑stability solutions, while low‑end commodity products face severe commoditization. Manufacturers offering complete RF connectivity solutions are more competitive, confirming our Kinghelm FAKRA, high‑frequency connectors, antenna cable assemblies, and other core product advantages.
Kinghelm Company Profile
Kinghelm Product Categories
This exhibition also revealed our shortcomings in pre‑show invitation, scenario‑based product display, documentation standardization, and promotional material. "Knowing our inadequacies" is a motto I greatly admire. The *Book of Rites* says, "Know your shortcomings, and then you can reflect on yourself." Laozi’s *Tao Te Ching* states, "To know that you do not know is the highest." Thus, shortcomings can become strengths – they will be our breakthrough points for improving customer satisfaction and driving growth.
I will promptly follow up with customer tiering, material delivery, sample coordination, and continuous engagement to convert exhibition leads. Meanwhile, I will apply the experience gained to optimize next year’s exhibition preparation, display systems, and lead generation models, continuously enhancing brand exposure and return on exhibition investment.
Wisdom Shines – Shanghai Culture
Kinghelm – Connecting the World
The 2026 electronica Shanghai, through technological displays and intellectual exchanges, outlined the development path for the electronics industry over the next 3‑5 years, becoming an important platform connecting global innovation resources. "Kinghelm – Connecting the World." Under the leadership of General Manager Mr. Song Shiqiang, the Kinghelm (www.kinghelm.net) exhibition team members each fulfilled their duties while collaborating closely, contributing their wisdom and efforts to successfully achieve the 2026 exhibition goals and accumulate practical experience for 2027. Song Yuanming, Director of Kinghelm’s International Department, noted that this year’s show covered 10 halls, with connector industry exhibitors concentrated across 5 halls – a multiple increase compared to the previous maximum of 2 halls – signaling the vibrant vitality and potential of Kinghelm’s connector and interconnection sector.
Mr. Song Shiqiang (left) receiving customers
Mr. Song Shiqiang having pleasant exchanges with potential customers
Chief Engineer Qin Xianghong and Vice General Manager Qiu Huilin answering technical questions for customers
Chief Engineer Qin Xianghong and Vice General Manager Qiu Huilin (in red) having pleasant exchanges with customers
International Director Song Yuanming (left) with Wu Bo, Deputy GM of LCSC (second from left), and Xu Hong, founder of Dajiayuan Procurement Network and Liaodong Xincheng (second from right), among others
Director Song Yuanming interacting with on-site visitors
Kinghelm Sales Director Yang Bo receiving visitors
Kinghelm Deputy Sales Director Chen Suwei answering inquiries
Kinghelm rising sales star Yin Qingqing at the exhibition
International sales representative Yang Shichen (second from left) receiving international visitors
During breaks, Mr. Song Shiqiang also led the team to enjoy authentic Shanghai cuisine, taste "Shikumen" rice wine, stroll through food streets to experience the local vibe, and visit the Bund and surrounding landmarks – all to deeply appreciate the diverse charm of Shanghai’s cosmopolitan culture.
The enchanting night view of the Huangpu River along the Bund
The Bund area in Huangpu District, known as the "Street of International Architecture"
At the Bund, with its array of diverse Western architectural styles from the former concession era, Mr. Song joked about being a "seasoned construction contractor by background," emphasizing that his love for old architecture is "in his bones." Revisiting the place brought deep emotions: "From real estate to chip business, from the Shanghai Bund to Huaqiangbei, all have left vivid memories for me! The Hatong Building (later the Old Jiefang Building) that I renovated back then is now Huawei’s global flagship store – the old building is now filled with technological wonder. Every time I visit, I have new reflections, and it elevates my soul!"
The Hatong Building on Nanjing Road, renovated by Mr. Song in his early days, now Huawei’s global flagship store
Mr. Song said: "Architecture is the crystallization of religion, thought, art, aesthetics, and scientific achievement; it is the tangible symbol of predecessors’ labor and wisdom, a new work co‑created by man and the Creator." The Shanghai Bund’s eclectic architecture, open and diverse in styles, embodies a harmonious coexistence of inclusion and contrast – a collision of tradition and modernity, a fusion of East and West – carrying significant heritage and continuity.
Local characteristics of Shanghai’s architecture, photo by Yin Qingqing of Kinghelm
Childhood flavors in old Shanghai alleyways, photo by Yin Qingqing of Kinghelm
Exploring Tangqiao in Shanghai – every step is a temptation for the taste buds! Photo by Yin Qingqing of Kinghelm
RF Passion, Craftsman’s Journey: Over 30 Years of Steadfast Dedication — Interview with Kinghelm Chief Engineer Mr. Qin hongxiang
2026-06-24
Kinghelm Chief Engineer Mr. Qin hongxiang
Kinghelm Chief Engineer Mr. Qin hongxiang emphasized: "Kinghelm’s (www.kinghelm.net) flagship products are RF microwave antennas, signal connectors, and related components. The company is also involved in three major communication technologies: RF microwave, high-speed data transmission, and optical communication. Our product strategy follows the development trends of the times and national planning. For example, satellite communication and optical communication components (optical devices) are markets with enormous demand. China is simultaneously advancing three major mega-constellation satellite programs — the GW constellation with 13,000 satellites, the ‘Qianfan’ constellation with 15,000 satellites, and the ‘Honghu-3’ constellation with 10,000 satellites, with a total scale exceeding 40,000 satellites. This will unlock trillions of yuan in market demand."
Notably, in August 2025, the Guiding Opinions on Optimizing Business Access to Promote the Development of the Satellite Communication Industry was released, setting a target of over 10 million satellite communication users and large-scale direct-to-cell satellite applications by 2030. In June 2026, the Implementation Opinions on the Innovative Development of "Artificial Intelligence + Information and Communication" (2026–2028) was issued, designating satellite internet as a core breakthrough track for the next three years. It explicitly calls for deep integration of satellite communication, 5G/6G, artificial intelligence, and other next-generation information and communication technologies.
Satellite communication, as the "space version" of microwave communication, represents one of the largest application scenarios for RF microwave technology. 6G, the sixth-generation mobile communication technology, aims for an ultimate "space-air-ground integrated" form — where satellite communication solves coverage, optical communication solves capacity, and AI handles scheduling. Artificial intelligence (AI) is driving the construction of high-speed optical communication networks and bringing disruptive changes to every industry. "AI + High-Speed Mobile Connectivity" is set to become the mainstream landscape of future society.
Kinghelm started by developing and producing "Kinghelm" brand Beidou (BDS)/GPS antennas and has long focused on RF microwave technology. These strengths position the company well to seize new opportunities.
Ⅰ. Learning Comes First
Mr. Qin during an exclusive interview with the Kinghelm reporter team
In this issue, the Kinghelm reporter team interviewed Chief Engineer Mr. Qin. Born in the 1970s in Chengdu, Sichuan, he graduated from the University of Electronic Science and Technology of China (UESTC) in Chengdu.
Describing the renowned vibrant atmosphere of Chengdu and the Sichuan-Chongqing region, he said: "The cultural character of Chengdu and the broader Sichuan-Chongqing area is one of comfort, ease, and unhurriedness. People here strike an excellent balance between work and life. They devote themselves fully during the five workdays with high intensity and pressure, but after intense work, they need relaxation and rejuvenation. Chengdu’s living environment is excellent — people enjoy nightlife on weekdays and engage in outdoor activities, vacations, farm stays, card games, fishing, cycling, hiking, rural leisure trips, and parent-child activities on weekends. These are all normal ways to relieve stress."
Only by loving life can one truly love learning. Mr. Qin stressed that among all things, learning ranks first. He graduated in 1992 from the prestigious 985 university UESTC and shared: "My father was also a graduate of a 985 university. From a young age, I saw how knowledge can change destiny. My parents always taught that knowledge is the core and foundation of all things."
Indeed, without a solid knowledge base, one cannot see the true nature of things, analyze problems correctly, reach sound conclusions, or solve issues effectively. Mr. Qin deeply understands that in the face of a complex society, knowledge gives me inner conviction and confidence.
Regarding learning first, he recalled a major life decision during his school years: whether to enter high school and pursue university or attend technical secondary school and start working early. His father had a long heart-to-heart talk with him. He chose decisively to enter high school and aim for university because he wanted to accumulate sufficient knowledge and continuously improve himself to better face the future.
Work is the best form of learning. Mr. Qin has been deeply engaged in the RF microwave field for over 30 years, constantly advancing through learning, thinking, practice, and reflection. His career can be divided into three stages.
From 1992 to 1999, his experience in a state-owned enterprise laid a solid technical foundation in microwave and RF. "My university major was radio technology. After graduation, I was assigned to Chengdu No. 630 Factory, where I worked on the R&D of receiver systems and TV transmitter systems."
From 2000 to 2006, he specialized in microwave equipment for mobile communications. "In 1999, during the wave of state-owned enterprise layoffs, I moved to Shenzhen and joined Germany’s Kathrein Telecom, working on microwave equipment for mobile communications and leading the engineering technical team. Later, I went to Suzhou and joined Andrew Telecom, continuing to deepen my expertise in microwave equipment for mobile communications."
From 2007 to the present, he returned to the Pearl River Delta to contribute his technology and experience. "Years of cutting-edge technical research gave me sharp insight. I recognized early on the extraordinary vitality and competitiveness of the Pearl River Delta. It is a hotbed of entrepreneurship and innovation. So I made a life decision to return. I successively joined listed companies such as Foxconn, Luxshare, and Comba, gaining practical experience in managing R&D systems, building RF antenna technology platforms, and establishing antenna business units. In August 2025, seeing the strong momentum of Kinghelm and SLKOR, along with the vision and ambition of founder Mr. Song Shiqiang, I chose to join Kinghelm Electronics as Chief Engineer and embarked on a new journey of work and learning."
Ⅱ. At Kinghelm
Chief Engineer Mr. Qin deeply engaged in his work
Mr. Qin outlined his four main areas of focus.
The first is providing strong technical support to the sales team by promptly answering technical questions from salespeople and responding to customers’ technical requirements.
The second is future product planning, where he is currently leading the implementation of the Kinghelm Future Product Roadmap.
The third is professional technical training for headquarters staff, which aligns with the product planning.
The fourth is supply chain management, ensuring stable quality, efficient delivery, and comprehensive technical service for Kinghelm’s global network of tens of thousands of customers.
1.Training First
Kinghelm Chief Engineer Mr. Qin (first from left) training brand agent New Oriental Electronics!
Chief Engineer Mr. Qin (first from left) delivering knowledge training to members of the Shared Procurement Alliance
Kinghelm and SLKOR are committed to talent training as a productivity driver. Chief Engineer Mr. Qin conducts weekly training sessions for headquarters staff, covering topics such as RF Coaxial Cable Knowledge, Fundamentals and Applications of Communication Antennas, Introduction to RF Connectors, Kinghelm Website Product Categories and Explanations, Comprehensive Analysis of Connectors, GNSS Navigation Antenna Principles and Applications, Fundamentals of Optical Fiber and Cables, and more. These sessions continuously empower the team, deepen understanding of product core features and technologies, and align talent development with the company’s high-speed, steady growth.
In addition, he has provided technical training on "Kinghelm" brand RF and connector products to agents such as Hong Kong’s New Oriental Electronics. He also delivered a special Comprehensive Analysis of Connectors training at the Shared Procurement Alliance Enterprise Members 2026 salon, empowering member companies professionally. These trainings promote knowledge co-creation and innovation, supporting high-quality skill development and new-quality productivity.
2.Products First
Kinghelm Hot-Selling TOP20 Products — Free Samples Available!
Chief Engineer Mr. Qin emphasized that the industry sectors Kinghelm operates in, involving RF microwave, high-speed data communication, optical communication, and more, are full of opportunities. Taking RF microwave as an example, application scenarios for Kinghelm products are expanding rapidly, covering consumer electronics, household appliances such as electric toothbrushes and washing machines, industrial and specialized fields including industrial robots, agriculture, smart equipment, transportation, logistics, and more. Notably, these can be used in conjunction with SLKOR products.
Kinghelm Official Product Website: www.kinghelm.com.cn
Kinghelm products are hot sellers on Lichuang Mall!
Regarding the Kinghelm Future Product Roadmap, Chief Engineer Mr. Qin shared key signals. The plan began implementation in early 2026, and all work is progressing in an orderly manner. In 2026, Kinghelm will establish an initial product layout, with gradually enriched navigation antenna categories and the introduction of optical communication components. Kinghelm will formally enter the optical communication field. Although the technical barrier is high and brand building takes time, the company will first launch mainstream optical communication accessories and gradually rise from a latecomer to a leading player, helping the sales team open the market.
On the implementation of this plan, he further stressed: "Looking back over the past thirty years, technological disruption has brought unprecedented changes. We must not rest on past achievements, become complacent, or allow our thinking to become rigid and closed. We must continuously drive technological innovation and product iteration."
Ⅲ. Striving Upward, Embracing the Sun
Chief Engineer Mr. Qin’s bright and airy office
A good environment nurtures and transforms people, giving them strength and motivation. Chief Engineer Mr. Qin is proficient in English and Japanese. He said: "English and Japanese were my first and second hobbies in university. Working at the German company Kathrein gave me a natural English-speaking environment, while I learned Japanese purely out of interest. In my view, there are two keys to mastering a language: first, the right environment and atmosphere; second, passion as the driving force."
He also loves experiencing nature and drawing energy from the heavens and earth. "I work out year-round and am passionate about outdoor cycling. I have a full set of professional mountain bike equipment. I often ride alone dozens of kilometers in forest parks, or cycle from Shenzhen to Zhuhai or Guangzhou and back — over 200 kilometers in a single day. I enjoy the process of cycling and love clearing my mind in nature."
Lush plants in Chief Engineer Mr. Qin’s office nourish the spirit
General Manager Mr. Song Shiqiang emphasized that since joining Kinghelm, Chief Engineer Mr. Qin has taken on responsibility and delivered results in technical support, headquarters staff training, future product planning, and supply chain management. He has helped elevate the team’s technical capabilities, advanced the company’s knowledge engineering, increased the knowledge density of both Kinghelm and SLKOR, and even promoted knowledge co-creation and sharing across the industry.
When asked why he firmly chose to join Kinghelm, Mr. Qin replied candidly: "First, General Manager Song Shiqiang’s sincerity. During the interview, he shared the company’s plans, management methods, and philosophy, which aligned closely with my own thinking. He views the relationship between the company and employees not as a simple employment relationship but as one of mutual benefit, win-win cooperation, and joint pursuit of a better future. Second, employees feel respected and gain a sense of achievement. Mr. Song affirms that every employee who contributes sweat has the opportunity to share in the company’s future success. Third, the company’s care for employees. Kinghelm practices genuine humanistic care. When employees face difficulties, Mr. Song provides timely help and support — real assistance when it’s needed most."
Kinghelm and SLKOR headquarters all-hands meeting, presided over by General Manager Song Shiqiang (first from right)
Mr. Qin generously shared his over 30 years of work experience. In technology, one must be down-to-earth because technical accumulation is built step by step with no shortcuts. Product technical R&D must be done personally to gain first-hand experience. One must maintain an open mind and be good at accepting others’ opinions, as the biggest taboo in technology is rigid thinking and rejecting different views. Sharing and researching technology is a very joyful thing. The most important thing is to stay true to your heart, do the present well, and keep an eye on the world by following the latest technologies and societal trends to keep pace with the times. Maintain a positive mindset, do not impose your own knowledge and abilities on others, acknowledge your shortcomings, and have the courage to address them and strive to catch up and surpass.
At the end of the interview, Chief Engineer Mr. Qin sincerely hoped that under General Manager Song Shiqiang’s leadership, the Kinghelm and SLKOR teams will unite, work together to improve, and drive development. He looks forward to both companies achieving brilliant success with a promising future, and for all employees to create extraordinary lives!
Kinghelm and SLKOR
Kinghelm and SLKOR General Manager Mr. Song Shiqiang
Mr. Song Shiqiang (Huaqiangbei Song Shiqiang) is the founder and General Manager of Kinghelm Electronics (www.kinghelm.net) and SLKOR Semiconductor (www.slkoric.com). He is also a member of the China Association for Science and Technology’s Electronic Information Expert Database, a lecturer for the China Electronics Society expert group, a Huaqiangbei business research expert, and a popular science columnist. He is the first cultural scholar to deeply study the "Huaqiangbei Spirit" and summarize the "Huaqiangbei Culture," known as the "Huaqiangbei Observer" and "Huaqiangbei Stall Economist."
Both Kinghelm Electronics and SLKOR Semiconductor, invested in and managed by Mr. Song Shiqiang, are national high-tech enterprises. The "Kinghelm" and "SLKOR" brands have international influence and reputation and have become synonymous with "domestic substitution."
SLKOR Company Introduction
SLKOR "Slkor" brand product lineup
Mr. Song Shiqiang noted that since their founding, Kinghelm and SLKOR have benchmarked themselves against world-class enterprises in strategic decision-making, resource allocation, internal management, brand value, innovation capability, and internationalization. Kinghelm’s technical team comes from Tsinghua University and the University of Electronic Science and Technology of China, bringing rich technical backgrounds and experience. The company has focused on microwave RF technology for many years, collaborated with universities to establish research institutions, and continuously promoted technological innovation and product upgrades. Kinghelm always balances technology, cost, management, efficiency, and sustainable development, striving to deliver high-performance, highly reliable products and services.
SLKOR Semiconductor has consistently researched new materials and processes, launching new products to drive continuous development. The two companies are advancing steadily and rapidly on a "dual-wheel drive" path of internationalization. The "Kinghelm" and "SLKOR" brands are steadily growing into globally recognized names.
SLKOR SL-W-TRS-5.5D1 Infrared Temperature Measurement One-Stop Solution
Recently, SLKOR proudly launched the SL-W-TRS-5.5D1 temperature sensor application solution. The SL-W-TRS-5.5D1 features high infrared response rate, high repeatability, and high reliability. It uses a TO-39 metal package containing a MEMS thermopile sensor chip and a professional signal conditioning ASIC chip. The ASIC integrates a 24-bit Sigma-Delta high-precision ADC, low-noise instrumentation amplifier PGA, and interface circuitry, along with a built-in high-precision thermistor for ambient temperature compensation.
To help hardware engineers better utilize SLKOR products, Engineer Xiong from SLKOR recommended a solution for milk shakers (baby formula mixers). Precise temperature control of milk is crucial for protecting infant health. SLKOR’s infrared temperature sensor brings new intelligent solutions through non-contact measurement, high-precision temperature sensing, real-time feedback, and smart temperature control with energy savings. This technology improves the convenience and safety of milk shakers while reducing energy consumption through energy-efficient design, offering modern families a smarter and more efficient parenting experience.
A particularly thoughtful feature is the non-contact measurement technology, which eliminates cross-contamination risks and cleaning difficulties associated with traditional contact sensors. Parents no longer need to worry about sensor cleaning or measurement errors due to poor contact. This "contactless sensing" approach provides more efficient temperature measurement and purer protection for babies’ health.
Next, SLKOR will launch integrated CMOS chips using NFC technology for power and signal transmission, widely applicable to electric toothbrushes, adult products, medical aesthetics devices, and more. Stay tuned!
Showcasing the Spirit of Youth, Winning with the Team — Kinghelm Exclusive Interview with Top Sales Champion Deng Haifeng
2026-06-12
General Manager Song Shiqiang (in green) presents the championship trophy to Kinghelm Sales Department One
"Kinghelm — Connecting the World." Deng Haifeng, Manager of Kinghelm's (www.kinghelm.net) Sales Department One, has won the May Sales Championship. Kinghelm and Slkor (www.slkoric.com) General Manager Mr. Song Shiqiang personally presented the award. Deng Haifeng joined Kinghelm in 2018 and is affectionately called "Little Brother Hei" by colleagues who joined after him. As a veteran business backbone of the company, he has always remained humble, conscientious, and dedicated. Not only has he set a performance benchmark that energizes the entire team, but he has also served as a role model embodying the spirit of youth. He has witnessed Kinghelm's rapid growth firsthand and has exemplified what it means to be a leading veteran employee. Mr. Song Shiqiang emphasized that work exists to support a better life. Kinghelm and Slkor champion excellence and nurture talent, committed to building the most culturally rich and innovative high-tech company. The company values both long-serving employees who have contributed steadfastly, and welcomes new talent with ability, drive, passion, and dedication. The company's platform exists to help every colleague succeed, thereby providing an accelerating "engine" for the company's high-quality, sustainable development.
General Manager Mr. Song Shiqiang presents the award to Sales Champion Deng Haifeng
Deng Haifeng is like water — benefiting all things without contention — and like the earth — silent yet resilient — approaching everything with a calm and steady heart. When asked about his "feelings on winning the May championship," he summed it up concisely: "It's all the power of the team. I just happened to be on this platform." Putting the team above the individual, and recognizing that the platform empowers more than personal ability alone — these are his admirable qualities, proven through action. He said, "Without the capital to be reckless, the only way to win is through steady and measured effort." His commute is long, but he never complains, believing that living well naturally brings its own rewards. Rational by nature, he acts only after careful deliberation, tends to be quiet, and expresses himself more through silent action and steadfast responsibility.
Kinghelm Sales Department One Director Zeng Qingrong (left) and Manager Deng Haifeng
Going with the flow and adapting to circumstances, he says: "Put in the effort where you can; let go of the outcome where you cannot. Work is for a better life, and the pressures of life drive greater effort at work. Do what you can and what you should, give your best within your own capabilities, and let go of what cannot be changed." As the longest-serving business backbone at Kinghelm, he quietly helps many colleagues as a matter of course. He says, "I only do small things within my means. I don't think of them as good deeds, so I don't see them as favors, and I expect nothing in return." This is "benevolence without display" — no outward show of giving or repaying others, yet always giving, always making help available to those around him.
May Sales Champion Deng Haifeng interviewed by the Kinghelm press team
The most tangible expression of this "benevolence without display" is his role as a mentor to Chen Tianzhong, a new Kinghelm salesperson. Through dedicated one-on-one guidance, he has put the company's "mentor-apprentice" program into practice and contributed to talent development. Deng Haifeng explains that Kinghelm's "Kinghelm" brand products fall into two main categories: RF antennas and connectors, with over 5,000 SKUs currently available. Years of immersion have given him a deep familiarity with the full product range. Given that new team members have limited product exposure and may struggle to close deals due to a lack of confidence and technique, Deng Haifeng says, "Everything depends on your own initiative, because only what you learn and internalize yourself truly becomes yours. The purpose of teaching is application, so I don't give answers directly — I point them toward the direction and method for finding answers. The answer itself has no value; the process of finding it does." This approach creates mutual growth: on one hand, Deng Haifeng, as the primary driver of team performance, stays focused on the business and committed to a market-first, customer-centric approach, giving him more energy to understand and serve customers. On the other hand, Chen Tianzhong's process of seeking answers requires him to proactively reach out, deepening his communication with other departments, helping him find the right people to solve problems efficiently, and pushing him toward independent thinking, self-directed practice, and self-management.
Deng Haifeng's apprentice: Kinghelm Sales Department One associate Chen Tianzhong
Give a man a fish, and you feed him for a day; teach a man to fish, and you feed him for a lifetime. New sales associate Chen Tianzhong has grown and progressed rapidly at Kinghelm. For example, he compiled his learnings into a Kinghelm Mind Map and presented it to his mentor Deng Haifeng and other colleagues. Due to the remarkable effectiveness of his learning, this has since evolved into a product presentation competition system for new sales staff at both Kinghelm and Slkor. Staff learn through competition and deepen understanding through presentation, using knowledge competitiveness to continuously advance the company's knowledge-management platform.
Chen Tianzhong's learning outcome — the Kinghelm Mind Map
General Manager Mr. Song Shiqiang believes that it is precisely the people-centered philosophy of "good work enables a good life," combined with the management systems and organizational behavioral frameworks in place — encompassing knowledge engineering, organizational structure, quality management, workflows, and incentive mechanisms — and the high-efficiency commercial loop from product R&D to cash collection, that achieves maximum operational efficiency and rewarding returns for all. This is the underlying logic and secret to the success of Kinghelm and Slkor.
Kinghelm Sales Champion Deng Haifeng — Keep Going! Keep Going!!
Life is a journey of hardship and growth. The road to becoming a sales champion is paved with trials and setbacks — and that is what makes it a beautiful process. Preparation is the key to success. Deng Haifeng already holds a clear vision of the future, saying: "I won't fight over the smallest margins or waste energy on pointless disputes. I will keep working hard, do my job well, and spend more time and energy facing customers — especially deepening and fully developing relationships with existing clients, enriching and refining our service. The rest is simply to wait patiently for the flowers to bloom, and to keep striving forward."