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ZTE Terminal is fully committed to China's 2C market, and ZTE, Nubia, and Red Devils are all at work!

2021-12-29 495

On November 30, ZTE's terminal channel partner conference was held in Chengdu. Many terminal channel partners at the event joined ZTE to discuss opportunities and seek common development around the rapidly booming 5G industry.

ZTE President Xu Ziyang said in a speech: "In 2021, the group will integrate its superior resources, continue to invest in the construction of China's terminal brands and channels, and strive to create a terminal brand image of technology, quality and youth."


-ZTE President Xu Ziyang speaks-  



Ni Fei, general manager of ZTE's Terminal Business Department, said: "In 2021, ZTE's terminal business will fully return to China's 2C market and create a "1+2+N" smart terminal product layout. It will be innovation-based and design-driven to create value innovations that are easy for consumers to perceive and are irreversible.



-Ni Fei, General Manager of ZTE’s Terminal Business Department, spoke-



China market product strategy announced

ZTE announced its future market product strategy in China. In 2021, ZTE's terminal business will return to China's 2C market in an all-round way. It is committed to creating a new terminal brand image with technology, quality and youth. Focusing on the "1+2+N" intelligent terminal product layout, it will further improve the terminal product lineup, integrate smartphones, personal + family data, and rich peripheral ecological products, and cooperate with ZTE Cloud to construct a complete ecosystem and scenarios to help users achieve a seamless experience of 5G all-scenario intelligent lifestyle. At the same time, ZTE terminals must be "closer to technology and closer to users", be innovation-oriented and design-led, and create value innovations that are easy for consumers to perceive and are irreversible.



- Luo Wei, Director of Product Center of ZTE Terminal Division, spoke -



China market channel policy announced

At the channel policy level, ZTE will seize the opportunity of 5G shifting next year, unify the operation of the three major brands ZTE, Nubia, and Red Devils, and fully carry out operator and open market operations through multi-channel cooperation such as national agency, provincial agency, and direct supply. Throughout the year, we will invest in the construction of 5,000 retail locations, establish an offline retail system, strengthen brand communication, and build the first batch of ZTE 5G experience halls to achieve comprehensive empowerment of terminal channels by creating a 5G full industry chain.



-Wen Liangliang, general manager of ZTE China Terminal, spoke



Multiple new phones released

Two new 5G smartphones, ZTE A20 Extreme Edition and ZTE Blade 20 Pro 5G, were released simultaneously. The former continues the main selling point of the A20 series' zero-hole screen, and launches a privately customized leather body for high-end users. The theme is named "Sparkling Gold", which means the birth of ZTE Axon 20 and the transformation of the Supreme Edition, just like a shining gold stone melted by flames.



-ZTE A20 Extreme Edition-



Blade 20 Pro features a soft curved surface and a smart appearance. Both sides of the body adopt a deep-curved 3D curved design, making it light and thin, giving it an extraordinary hand feel. In addition, both models are equipped with 64-megapixel panoramic AI four-camera, with ultra-high-definition image quality and clear details.



-中兴Blade 20 Pro 5G-


 

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