How to run an Alibaba store well with zero foundation? Some of my tips

       Today, with the rapid development of Internet e-commerce, physical stores have suffered a huge impact. Therefore, opening stores online has become the first choice for young people to start their own businesses. Many inexperienced people have also opened stores online to join the e-commerce industry.But it’s easy to open a store, but it’s not easy to run it well.After a month of hard work, our 1688 store in Kinghelm has been listed on the industrial brand website, the transaction medal has reached 3 stars, and the product description has basically reached 7 stars.Let’s talk about some tips on how to run your own store well with zero basic knowledge.

       In order to do a good job in online sales of Golden Navigation Products, I recently worked inmixWhen I go to the business district, listen to live broadcasts, and participate in trainings, the most common question I hear from many friends is why my store has no traffic, clicks, visitors, inquiries, and transaction orders.They are all at a loss and don't know how to solve these problems. I'm also exploring the area of ​​promotion and traffic. On the one hand, many friends don't want to pay for promotion due to economic reasons. On the other hand, they don't know whether paid promotion will be effective. In some cases, the effect of paid promotion is unsatisfactory.In such an embarrassing situation, we must first understand that the Alibaba website is very user-friendly. There are hundreds of scientists studying this knowledge, and they have also considered a lot for us beginners. Alibaba’s backend has many free tools for us to promote and attract traffic. Don’t leave these resources unused. Now our Golden Navigation Kinghelm is preparing for the 917 Businessmen's Day event, which is also a means of free promotion.

Kinghelm participated in the 917 Business Day event

       Today is my 58th day in e-commerce. I learned a lot from a novice and learned a lot at the same time.I summarize the following points in managing a store:

       1. Lay the foundation:The so-called foundation is that the store decoration, products, company introduction, etc. are all optimized.It is best to optimize the store's products to 7 stars, which is conducive to comprehensive search matching and ranking. The higher the transaction medal, the better. At least 2 stars - you can participate in platform activities, maintain the store's score and become popular - the store ranking will be higher year-on-year, etc.After laying the foundation, make every effort to attract traffic. I believe many people know this, but they don’t know exactly how to operate it.

       2. Drainage:There are many ways to attract traffic. For our friends who want to promote for free, we need to put more effort into various tools in the Alibaba backend.for example:

       A：Bind your own official Weibo and share links to articles, products, etc. from time to time.Use Weibo’s hot searches to post product pictures to increase our off-site traffic.

       B：Set up multiple groups of promotional activities, different types of activities:Full discounts, limited-time promotions, free shipping, coupons, popular amplifiers, etc. - strive for more exposure, and benefit points to stimulate customers to place orders (under the same conditions, products with discounts have higher exposure than products without discounts), and then post these promotions in the news.

       C：Go to the Alibaba business district to post articles and interact, and go to the business forum to ask questions and answer questions - increase the activity of the store and strive for more exposure, traffic and views. For example, our colleague Jia Kunhai’s article has been published on Toutiao and has received a lot of traffic.

       D：Participate in activities of your own category and other activities on the platform such as good product sales, daily sales, weekend sales and other activities. If you can participate, try to participate as much as possible--Activity Drainage

       E：The most important thing in the store is the settings - what can be set must be set, and popular items can be used to attract traffic.

       F：Window recommendation, making Golden Crown products.

       3. Track store data:When there are a lot of visitors, only by paying attention to your own store data can you see the problems, and then analyze and solve the corresponding problems in detail.If you want to run a good Alibaba store, you increasingly need refined operations, of which data is a part that cannot be ignored.With data, there is a basis for direction, and every adjustment can be indirectly reflected from changes in data.In this way, the real effect of the store can be evaluated, and experience is accumulated from here.The operation indicator system of big stores is very rich. Novice sellers can focus on tracking the following indicators:

       A：Store level:The business consultant compares the number of page views, number of visitors, number of store collections, number of product collections, payment order volume, payment amount, etc. with peers.

       B：Key baby:Display, traffic, visitors, number of additional purchases, number of favorites, number of payments, payment amount, etc.

       C：Make tabular data.Record your operations based on time, such as optimizing titles and doing discounts, so that you can review the data in the future to know why the data has changed.

​​ Let’s talk about this for today. Our Kinghelm e-commerce team will update articles from time to time. Welcome to pay attention to our growth and the Kinghelm antenna in our Ali store.