Brand represents corporate culture and corporate ethics The companies that manage their brands well are the ones that pay great attention to corporate culture and ethics. Behind the brand management, it is to manage the corporate culture, abide by corporate and social ethics, maintain social order and good customs, and promote the benign development of society. Academic authority of the management behavior and leadership professor John kotter, rather than the team spent 11 years, is the enterprise culture to study the influence on business performance, the results show that: anyone who attaches great importance to the corporate culture factors (customers, shareholders, employees) characteristics of the company, its performance is far better than do not take the enterprise culture construction company. Table of comparison conclusions: Pay attention to corporate culture Don't pay attention to the enterprise average growth in total revenue 682% 166% Staff growth 282% 36% company stock price 901% 74% company net income 756% 1% Song Shiqiang, General Manager of Slkor Therefore, the brand represents the corporate culture and corporate ethics, is the spirit of the enterprise and the source of strength, but also for the social transmission of positive energy and universal value. Brand enterprises exist for a very long time, in the operation will resist a variety of risks, there are a variety of temptations, but also need to maintain a certain range of growth, which requires enterprise culture and fighting spirit to escort. Spanish sportswear brand Nautica, logo is a simple two-leaf wind sail, reflects the human desire for a better life, and the spirit of exploration of the unknown area, nautica also shows that the company will break through the difficulties to ride the wind and waves of development! Interior view of Slkor offices Brands also lead the trend of social development and promote universal values. The products of big brands are mainly clothing, shoes and hats. The raw materials are cowhide and sheepskin. Some brands, such as Hermes, also have crocodile skin, ostrich skin and fox fur. In recent years, in order to protect animals and the environment, they have intensified research and application in petrochemical and plant materials, as an alternative to animal fur. I know Nike, Nike, they come out with nylon shoes, they come out with bags, they come out with new products that are not fur. As an influential real estate enterprise, Vanke has sponsored and published Wanke Weekly, which promotes advanced corporate governance concepts, advocates and organizes public welfare activities such as planting trees in the Alxa Desert in Inner Mongolia, and leads the industry in green building research. In order to support environmental protection and energy saving, ST Stmicroelectronics, our integrated circuit industry, makes great efforts in MCU products with low power consumption, and also spends a lot of money to protect the tropical rainforest every year. On the contrary, we also see some enterprises disregard social ethics, do not take the right path to operate, in a short period of time, these enterprises have made money, but the sequela is also very big, and finally are spurned by consumers! Slkor corporate culture Therefore, the benign development of a company is closely related to the development of corporate culture. Therefore, in the process of Slkor (www.slkormicro.com) Kinghelm (www.bds666.com) marching towards collectivization, more attention should be paid to the construction of corporate culture. In order to achieve better assimilation of new talents, the company can achieve high speed, high volume and stable development by gaining recognition and recognition from the ecological circle of the industry. Sacco Slogen is "a leader in making home-made semiconductors". Slkor semiconductor (www.slkormicro.com) team under the leadership of the general manager Mr. Song Shiqiang, adhering to the "integrity, progress, tenacity, details" of the corporate culture to do things, good to people strict, good talent can do good products, is Slkor people's creed. Slkor company adheres to the corporate ethics of "do not do to others what you do not want others to do to you" and actively undertakes social responsibilities. Song Shiqiang said that Slkor products sales, on behalf of our commitment to customers, on behalf of product quality and service, on behalf of the corporate culture and corporate ethics behind. The specialization of the team, the innovation of technology and the continuous launch of new products are the key points for the development of Slkor company and the building of "SLKOR" brand value. The vision wall at Slkor's front desk Slkor Sakwei (www.slkormicro.com) actively do a good job of "domestic replacement" of electronic components, The new product optocoupler series can replace the optocoupler of AVAGO, LITEON, FAIRCHILD, RENESA, VISHAY, ON, VAGO and other brands. Slkor photocoupler model 6N136, standard replacement AVAGO(AVAGO), FAIRCHILD(FAIRCHILD) photocoupler 6N136, 6N136M, Slkor optical coupler models 6N136, 6N137, standard to replace AVAGO, FAIRCHILD 6N136,6N136M,6N137,6N137 optical coupler models. Author's brief introduction ： Mr. Song Shiqiang is a private economic researcher of the Economic Development Center of the state authority, a member of the electronic information expert database of China Association for Science and Technology, and a commercial research expert of Huaqiangbei. Mr. Song Shiqiang used to be a CEO of an international real estate listed company. He investes and manages Shenzhen SlkorMicro Semicon Co., Ltd. & Shenzhen Kinghelm Electronics Co., Ltd., and builds " SlkorMicro " and "Kinghelm" brands. Both " SlkorMicro " and "Kinghelm" are national high-tech companies and have obtained dozens of invention patents and software copyrights. SlkorMicro is one of the semiconductor companies with rapid and steady development in China, and its vision is to become "the leader of domestic semiconductor manufactures". " Kinghelm Connecting the Beidou" is the company’s slogan. Starting from developing Beidou antenna, Kinghelm has developed and produced microwave antenna, RF connection line and electrical signal connectors and other products, embracing the intelligent era for Internet of everything. Mr. Song Shiqiang has a wide reputation and influence in semiconductor, Beidou positioning and navigation industry. Mr. Song Shiqiang is one of the famous business leaders in Huaqiangbei and he will make his best efforts to improve the business environment, hoping that Huaqiangbei will become a reform and opening up widow of Shenzhen's economic development.

Shenzhen SlkorMicro Semicon Co., Ltd. and Shenzhen Kinghelm Electronics Co., Ltd. have ushered their fast development in recent years. The popularity and reputation of the two companies’ logos, "Slkor" and "Kinghelm", have enhanced significantly in electronic information industry, which further improves sales of their products in turn. In the opinions of Song Shiqiang, brand refers to both social and business values that brand owners obtain by using it on an open market. The contents and value that brand conveys to customers have somewhat played an essential role in market competition. Is there any effective way to build a brand? What is the underlying logic of brand building? Mr. Song, the founder of Kinghelm and Slkor, will tell you the answer. Figure: Slogan of Slkor: "Leader of Domestic Semiconductor Industry" ( i ) Brand means quality Brand seems impossible without ensuring quality. The first thing occurring to our mind must be quality, when deciding to buy a product, particularly valuable ones. We may consider whether it is solid, durable, convenient and safe or not, and of course we prefer a trustworthy brand, even if its price may be a little bit higher. Ms. Ross’suitcase of LV (Louis Vuitton) fished out of the bottom of sea in the film Titanic that we will mention later has so good a quality that it could avoid decay even being soaked in the deep ocean for decades. How excellent the quality is! Men who smoke usually use Zippo to show off their taste because Zippo’s quality is very excellent. It was bullet-proof. I love hiking in normal times so I know Timberland shoes are quite durable and can be used for years. I called them "tough shoes" jokingly. All those are high quality products. I think that we must have heard the story that Haier’s founder Zhang Ruimin smashed refrigerator. Why did he do that? Just foster a brand by ensuring product quality. In service industry such as hotel and restaurant, the star rating of hotel and Michelin rating of restaurant are relatively objective criterion and support system, and they are an extension of brand. For instance, Hilton offers better service than Home Inn with higher charges. I was an VIP of Intercontinental Hotel when I was professional manager; then I became a VIP of Vienna Hotel after I found Slkor; and later I became a VIP of Home Inn after my company became larger; as I prepared to be a VIP of 7 Days Inn and Sha-Xian Delicacies, the biggest chain brand in China, Slkor and Kinghelm finally started to earn profits, so I slightly improved life standard without registering as a VIP of All Seasons Hotel. I’m sure that I will be a VIP of various brands later in my life. Guarantee and promise of big brand in aspects such as maintenance and after-sales service are the extension of a brand. I have used water purifier of Smith at home for years and received their accessories such as filter element regularly. As long as quality is guaranteed, we certainly will be confident in the brand, even if there is a small problem. The manufacturer will finally help resolve these problems by meeting your demands. I think we must know the case of "a woman sitting on the roof of Mercedes car" a few years ago. The case is a typical example of Benz’s poor post-sales services for the quality problem. Public opinion emerged concerning both quality problem and poor after-sales service, because they are really beyond customers’ expectations on brand image and other aspects. Porsche 4S shop provided poor maintenance service to me a few days ago. So here I was determined to buy a fancier version of Corolla instead of Porsche when I earn lots money later. In conclusion, brand means extension of quality and service quality. The series of Song Shiqiang from Slkor on brand will come soon in succession! Don’t miss it! Figure: General Manager Song Shiqiang of Slkor and Kinghelm On top of being a private economic researcher of the Economic Development Center of the state authority, Song Shiqiang is also a member of the electronic information expert database of China Association for Science and Technology, and a commercial research expert of Huaqiang North. Mr. Song was the former CEO of an international real estate listed company. He has invested and managed a list of companies such as Shenzhen SlkorMicro Semicon Co., Ltd. and Shenzhen Kinghelm Electronics Co., Ltd., building the "Slkor" and "Kinghelm" brands. Both "Slkor" and "Kinghelm" are national high-tech companies and they have obtained dozens of invention patents and software copyrights. In addition, Slkor is one of the fastest-growing semiconductor companies in China, and its vision is to become "the leader of the domestic semiconductor manufacturing industry". "Kinghelm Connecting Beidou" is the slogan of Kinghelm company. Beginning from the development of Beidou antenna, Kinghelm has developed and produced microwave antenna, RF connection line and electrical signal connector and other products, embracing the intelligent era for Internet of Everything. Song Shiqiang has a wide reputation and influence in the semiconductor, Beidou positioning and navigation industry. As one of the renowned business leaders in Huaqiang North Commercial Area of Shenzhen, Mr. Song is striving to make his best efforts to improve the business environment, hoping that Huaqiang North will become a catalyst for reform and opening the window of Shenzhen's economic development. Figure: publicity design for Slkor SiC MOS tube

Interviewee: Song Shiqiang, founder of Slkor Topic: Development history of Slkor Interviewer: Shenzhen Economic Daily China-based Shenzhen SlkorMicro Semicon Co., Ltd. supplies power devices for the whole world. After years of efforts and development, Slkor has become a high-tech enterprise integrated with design and R & D, manufacturing and sales from an IP design company. With a variety of products, the industrial products include: SiC diodes, SiC MOS and IGBT , which are widely applied in new energy vehicles (NEV), communication devices, power equipment, solar photovoltaic products, uninterrupted power supply (UPS) and medical devices; civilian and consumer products include: silicon controlled rectifier (SCR) , bridge rectifier, MOS of high, middle and low voltage, Hall sensor, high-speed optocoupler, Schottky diode , ESD electrostatic protection diode, TVS transient suppression diode, general diode and transistors , power management IC, all of which are widely applied in smartphone, laptop, smart appliance, LED lighting and 3C digital products. We will customers with more high-quality products and serve them better. Mr. Song gave his answer to 11 questions about Slkor’s development history when having an interview with the senior journalist Huang Qingshan from Shenzhen Economic Daily several days ago. Song Shiqiang, founder of Slkor Question 11: What’s the biggest challenge for Slkor and you? How do you cope with it? A: Slkor company and its brand Slkor grow rapidly this year, but we have some problems. First of all, as the head of Slkor, I need more time. Second, we need more high-quality; third, we need more money to invest semiconductor. I believe all these problems will be resolved eventually. I also invest another company called Shenzhen Kinghelm Electronics Co., Ltd. It is a national high-tech enterprise and enterprise of software enterprise recognition and software registration. The company works on Beidou GPS antenna connector and Beidou antenna and does very well. Both Kinghelm and Slkor are invested and managed by myself, so apart from money, I really need more time. I designed two sets of knowledge engineering systems, management organization systems, brand engineering systems, supply chain systems and warehouse systems, because their technology, product, market and customer are different. Good job needs time and we have no shortcut. Therefore, I play a crucial role in fast and better development of Slkor. Secondly, I need more talents. Talents determine enterprises’ development level. In Slkor’ s internal structure , w e've been working on "Slkor" brand support ing systems such as R & D production system, supply chain system, talent training system and talent construction. We also try to introduce talents from the outside. Top talents in every key post can maximize team’s value and make Slkor a leading enterprise at home and even abroad. Talents are real resources we always concern. Thirdly, I need more money. Slkor has started making profits slightly but if we don’t expand production until earning money, everything will be too late. Semiconductor industry is an industry that needs a lot of assets and investment, and its profit return cycle is very long. A few years ago, Kinghelm’s Beidou and Slkor’s semiconductor were so popular that many investors decided to make an investment. However, we didn’t connect the small circulation at that time so we refused many investments for the fear of causing loss to these investors and just accepted a small amount of investment from a capital tycoon in Tsinghua University. I think we need to know what to accept and what to quit. Our company is developed from an IP design company, which belongs to asset-light model, but the development of the company still needs a large amount of investment capital and working capital. Competition in the semiconductor industry is fierce now so we have also started with our financing plan in hope to receive capitals from investors and realize better development. Slkor should design and sell products well, improve itself and sell its shares, which is our development plan for the next few years! For the purpose of improving Slkor’s basic elements preliminarily within two years, we will still work hard to make it a corporate with orderly management, high-quality talents, rich product variety, high internal R & D strength and strong support from external capital. We wish to realize win-win with our shareholders, employees, suppliers and customers! Slkor’ s power IC product Over the past a few years, Slkor has made remarkable progress in drive IC, consolidated its status on power device market and laid special emphasis on power management IC, AC-DC and LDO. At present, our products can replace the products of many models from many world’s famous brands such as TI, ON, NXP and IR. M arket demand is large for Slkor SL27517 , which could replace TI’s UCC27517ADBV and UCC27533DBV, as its technical parameters have reached required indicators and it is under the same level with NXP’s same products in terms of technical parameter stability. Slkor’s other types of products can replace drive IC of TI . Slkor SL27511 can replace TI’s UCC27511, Slkor SL27525 can replace TI’s UCC27525, Slkor SL27517 can replace TI’s UCC27517, Slkor SL27523 can replace TI’s UCC27523 and Slkor SL27524 can replace TI’s UCC27524.

Interviewee: Song Shiqiang, founder of Slkor Topic: Development history of Slkor Interviewer: Shenzhen Economic Daily China-based Shenzhen SlkorMicro Semicon Co., Ltd. supplies power devices for the whole world. After years of efforts and development, Slkor has become a high-tech enterprise integrated with design and R & D, manufacturing and sales from an IP design company. With a variety of products, the industrial products include: SiC diodes, SiC MOS and IGBT , which are widely applied in new energy vehicles (NEV), communication devices, power equipment, solar photovoltaic products, uninterrupted power supply (UPS) and medical devices; civilian and consumer products include: silicon controlled rectifier (SCR) , bridge rectifier, MOS of high, middle and low voltage, Hall sensor, high-speed optocoupler, Schottky diode , ESD electrostatic protection diode, TVS transient suppression diode, general diode and transistors , power management IC, all of which are widely appliedinsmartphone, laptop, smart appliance, LED lighting and 3C digital products. We will customers with more high-quality products and serve them better. Mr. Song gave his answer to 11 questions about Slkor’s development history when having an interview with the senior journalist Huang Qingshan from Shenzhen Economic Daily several days ago. Song Shiqiang, founder of Slkor in Positive Electronic Network Conference Q10: What’s S lkor’s role in China’s power devices? Could you share your following strategic layout with us? Our development purpose is to rank top 3 or top 5 at least in domestic power device market. According to my experience, top ranking could yield high-quality resources and new opportunities for enterprises, teams and individuals. Through years of R & D, Slkor has made remarkable progress in supply chain, technical reserve, R& D technology and team construction. With slogan of "becoming the leader of domestic power devices", Slkor tries to stabilize domestic market and open foreign market gradually tofurther develop China’s semiconductor enterprises! Slkor will work hard for its ultimate goal persistently. Slkor’ s ESD product series Slkor’ s products can replace the products of many different models from the world’s famousbrands such as DIODES, Vishay, TI, ON, NXP and IR. For instance, NXP’s P ESD 3V3R1BSF can be replaced by SlkorSL ESD 03D6BU, the parameters of which have reached required indicators through test and which are under the same level with NXP’s same products in terms of technical parameter stability. Other types of Slkor can replace NXP’s ESD a ntistatic diode. Slkor SL ESD 0501BU can replace NXP’s P ESD 5V0F1BL, Slkor SL ESD 11LL5.0CT5G can replace NXP’s P ESD 5V0R1BSF, Slkor SL ESD 05D6CU can replace NXP’s P ESD 5V0V1BSF, Slkor SL ESD 03D6BN can replace NXP’s P ESD 3V3V1BCSF, SlkorSL ESD 11D5.0CT5G can replace NXP’s P ESD 5V0S1BSF, Slkor SL ESD 0301BU can replace NXP’s P ESD 3V3X1BL, Slkor SLP ESD 5V0U1BL can replace NXP’s P ESD 5V0U1BL, Slkor SL ESD 0501CM can replace NXP’s P ESD 5V0S1BL, Slkor SL ESD 0301M can replace NXP’s P ESD 3V3T1BL.

Interviewee: Song Shiqiang, founder of Slkor Topic: Development history of Slkor Interviewer: Shenzhen Economic Daily ShenZhen SlkorMicro Semicon Co., Ltd. is mainly specialized in power devices. Based in China, it has supplied services for the whole world. After years of painstaking efforts, Slkor has gradually developed from an IP design company into a high-tech enterprise integrated with design, R & D, production and manufacturing, sales and services, etc. of power devices. With a rich product line, Slkor’s products for industrial industry include: SiC diodes, SiC MOS and IGBT , which are widely applied in new energy vehicles (NEVs), communication devices, power equipment, solar photovoltaic device, uninterrupted power supply (UPS) and medical devices; civilian and consumer products include: Silicon controlled rectifier (CSR) , bridge rectifier, MOS of high, medium and low voltage, Hall sensor, high-speed optocoupler, Schottky diode , ESD electrostatic protection diode, TVS transient suppression diode, general diode and transistors , power management IC, etc., all of which are widely appliedinsmartphone, laptop, smart appliance, LED lighting, 3C digital product, etc. We will launch more products and serve our customers better and more comprehensively. Mr. Song gave his answer to 11 questions about Slkor’s development history when having an interview with the senior journalist Huang Qingshan from Shenzhen Economic Daily several days ago. Song Shiqiang, founder of Slkor Q9: What do you think of the essential factors to run a semiconductor enterprise well? A: I believe there’re many factors but the most important ones would be"concentration, specialization and persistence". Concentration can help us resist temptations, investment in stock market, and speculation of chip and real estate industry with handsome profits. However, I must concentrate on product R & D, brand publicity, ecological construction, team building and loan repayment as a semiconductor company in order to survive. Secondly, specialization. It provides us persistent and long-term strength to winunexpected benefits, resources and capital. Our R & D, sale and publicity over the past years are semiconductors and power devices. We stick to our goal, because "no pains, no gains". We had many problems at the very beginning but we finally made it with our joint efforts and achieve what we have today. This is my personal experience of how to run a semiconductor enterprise. Slkor’ s products of TVS series Slkor ( www.slkormicro.com ) has ushered rapid development in recent years, which has strengthened its status on power device market. It makes market layout of TVS transient suppression diode, drive IC, power management IC, AC-DC, LDO and Hall electromagnetic sensor and realizes coordinated development of ecological chain with Slkor power devices. Slkor products could replace the products of different models from many world’s famous brands, such as DIODES, Vishay, TI, ON, NXP and IR. For instance, Vishay’s SMBJ5.0A-E3/52 can be replaced by SlkorSMBJ5.0A, the parameters of which havereached required indicators through test and which are under the same level withVishay’s same products in terms of stability. Besides, Vishay’s TVS transient suppression diode can be replaced by other types of Slkor productsr. Slkor’s SMAJ5.0A can replace Vishay’s SMAJ5.0A-E3/61, Slkor’s SMBJ15A can replace Vishay’s SMBJ15A-E3/52, Slkor’s SMBJ36CA can replace Vishay’s SMBJ36CA-E3/52, Slkor’s SMBJ12CA can replace Vishay’s SMBJ12CA-E3/52, Slkor’s SMAJ5.0CA can replace Vishay’s SMAJ5.0CA-E3/61, Slkor’s SMBJ24A can replace Vishay’s SMBJ24A-E3/52, Slkor’s SMBJ6.0CA can replace Vishay’s SMBJ6.0CA-E3/52, Slkor’s SMBJ16CA can replace Vishay’s SMBJ16CA-E3/52, Slkor’s SMAJ24CA can replace Vishay’s SMAJ24CA-E3/61. Tel.: +86-0755-83044319 Fax: +86-0755-83975897 Email: 1615456225@qq.com QQ: 3518641314 (Manager Li) QQ: 332496225 (Manager Qiu) Address: Room 809, Block C, Zhantao S & T Building, No. 1079 Minzhi Avenue, Longhua District, Shenzhen

Interviewee: Song Shiqiang, founder of Slkor Topic: Development history of Slkor Interviewer: Shenzhen Economic Daily Shenzhen SlkorMicro Semicon Co., Ltd. (Slkor) endeavors to explore the market of NEVs and solar photovoltaic products. As said by Song, " Despite the low demand of Sic MOS on NEVs market at present, Slkor shows a positive attitude towards the development space and market potential of NEVs. Furthermore, the technique of SiC power device manufacturing could also be applied to other new products. For Slkor, the translation of relevant techniques also yields good effect. SiC MOS tube’s market prospect in solar voltage, inverter, charging pile, vehicle-mounted charger, electric motorcycle and high-power wireless charging is huge. These markets pose lower requirements than that of NEVs market but the market potential is large. The 3 rd generation of semiconductor GaN belongs to the same type with SiC, and it sells well in RF switch and fast charging markets with a promising development prospect " Mr. Song gave his answer to 11 questions about Slkor’s development history when having an interview with the senior journalist Huang Qingshan from Shenzhen Economic Daily several days ago. Song Shiqiang, founder of Slkor Q8: Domestic enterprises still have big gap with overseas ones in market position of semiconductor power device, so what do you think of our strengths and weaknesses under a favorable domestic market status? How Slkor can obtain a bigger market by developing its strength and avoiding its weakness? A: Our domestic companies still has a wide gap with overseas ones in terms of high-end power devices. For instance, we mainly import the power devices of NEVs and some industrial and special products from foreign semiconductor factories such as Infineon, ST, Mitsubishi and ABB. The products of our domestic brands such as CR Microelectronics, BASiC Semiconductor, Silan, BYD and Slkor are still in medium and low-end ones in the field above fields but we are excellent in solar photovoltaic and fast charging industry. We still have a big gap with overseas companies in high-end products but we’re trying to improve ourselves gradually. We have a large market and this is our strength that enables us to realize fast development. Slkor will still focus on the emerging market of power devices and scenarios that giant companies at home and abroad have no willingness for. We’re a new small company, so all these scenarios may bring us chances. We’ll also enrich variety of products and have decided to develop new products such as Hall sensor and power management IC. All these products will drive our profit growth and enterprise progress. With rich variety of power devices, large market scale and sufficient time, the market will surely cultivate more and better enterprises. Tel.: +86-0755-83044319 Fax: +86-0755-83975897 Email: 1615456225@qq.com QQ: 3518641314 (Manager Li) QQ: 332496225 (Manager Qiu) Address: Room 809, Block C, Zhantao S & T Building, No. 1079 Minzhi Avenue, Longhua District, Shenzhen

Interviewee: Song Shiqiang, founder of Slkor Topic: Development history of Slkor Interviewer: Shenzhen Economic Daily Shenzhen SlkorMicro Semicon Co., Ltd. (Slkor) endeavors to explore the market of NEVs and solar photovoltaic products. As said by Song, " Despite the low demand of Sic MOS on NEVs market at present, Slkor shows a positive attitude towards the development space and market potential of NEVs. Furthermore, the technique of SiC power device manufacturing could also be applied to other new products. For Slkor, the translation of relevant techniques also yields good effect. SiC MOS tube’s market prospect in solar voltage, inverter, charging pile, vehicle-mounted charger, electric motorcycle and high-power wireless charging is huge. These markets pose lower requirements than that of NEVs market but the market potential is large. The 3 rd generation of semiconductor GaN belongs to the same type with SiC, and it sells well in RF switch and fast charging markets with a promising development prospect. " Mr. Song gave his answer to 11 questions about Slkor’s development history when having an interview with the senior journalist Huang Qingshan from Shenzhen Economic Daily several days ago. Song Shiqiang, founder of Slkor Q7: The concept of new energy vehicle becomes very popular in recent years with huge power device market. What do you think of the hotspot in the near future? A: Shenzhen SlkorMicro Semicon Co., Ltd. endeavors to explore the market of NEVs and solar photovoltaic products since its establishment. Despite the low demand of Sic MOS on NEVs market at present, Slkor shows a positive attitude towards the development space and market potential of NEVs. Furthermore, the technique of SiC power device manufacturing could also be applied to other new products. For Slkor, the translation of relevant techniques also yields good effect. SiC MOS tube’s market prospect in solar voltage, inverter, charging pile, vehicle-mounted charger, electric motorcycle and high-power wireless charging is huge. These markets pose lower requirements than that of NEVs market but the market potential is large. The 3 rd generation of semiconductor GaN belongs to the same type with SiC, and it sells well in RF switch and fast charging markets with a promising development prospect. Tel.: +86-0755-83044319 Fax: +86-0755-83975897 Email: 1615456225@qq.com QQ: 3518641314 (Manager Li) QQ: 332496225 (Manager Qiu) Address: Room 809, Block C, Zhantao S & T Building, No. 1079 Minzhi Avenue, Longhua District, Shenzhen

Interviewee: Song Shiqiang, founder of Slkor Topic: Development history of Slkor Interviewer: Shenzhen Economic Daily Shenzhen SlkorMicro Semicon Co., Ltd. (Slkor) endeavors to explore the market of NEVs and solar photovoltaic products. As said by Song, " Despite the low demand of Sic MOS on NEVs market at present, Slkor shows a positive attitude towards the development space and market potential of NEVs. Furthermore, the technique of SiC power device manufacturing could also be applied to other new products. For Slkor, the translation of relevant techniques also yields good effect. SiC MOS tube’s market prospect in solar voltage, inverter, charging pile, vehicle-mounted charger, electric motorcycle and high-power wireless charging is huge. These markets pose lower requirements than that of NEVs market but the market potential is large. The 3 rd generation of semiconductor GaN belongs to the same type with SiC, and it sells well in RF switch and fast charging markets with a promising development prospect . " Mr. Song gave his answer to 11 questions about Slkor’s development history when having an interview with the senior journalist Huang Qingshan from Shenzhen Economic Daily several days ago. Song Shiqiang , f ounder of Slkor Q6: It was learnt that Slkor set up its direct-sale store at Huaqiang North Commercial Area . How did you make such a decision? What do you think of the key link between Slkor and Huaqiang North , and Huaqiang North ’s reputation as "China’s first electronic product block"? A: Slkor opened its image store at Huaqiang North recently to trade directly and quickly there. What the store to Slkor is what 4S store to an auto factory.The brand image store of Slkor can yield the effects below: firstly, give the most direct and intuitive brand image for customers and finally promote our brand; secondly, enhance our sales volume. The store in Huaqiang North mainly sells MOS tube, diode and transistor, and also provides samples of Hall elements, SiC MOS tube, power manager IC; thirdly, supply goods for customers more quickly and conveniently, we have stored spots goods worthseveral RMB millions there and in the warehouse of Huaqiang North ; fourthly, collect the latest market information to know market demand better and provide basis for deciding new product R & D, production and operation. Those are the store’s positioning and it is similar to that of S4 store for auto factories such as Mercedes-Benz, BMW, Porsche and Lexus. Hauqiang North Commercial Area is hailed as "China’s first electric product block" so Slkor will be back there after reaching a certain development stage and compete in the fierce competition there. The above poses high requirements for Slkor’s cost control, brand management, supply chain management and logistical support ability. I am destined to meet Huaqiang North , because I first was assigned to Vanguard Department Store (the current site of Yuanwang Digital City) which was a sub-company of Vanke as an engineer, when I came to Shenzhen. Actually I have witnessed the development and transformation of Huaqiang North from industrial zone to a commercial zone. Then I founded Kinghelm and Slkor at Huaqiang North so I have formed a tie with it. Opening ceremony of Slkor’s Direct-sale Store at Huaqiang North Why does Huaqiang North thrive for so long a time? From the perspective of business, I think it is related to the business model of Huaqiang North. In my studies, "business circle", "professional market" and "trading center of electronic components" are three important aspects for Huaqiang North, and the great ecology of Huaqiang North derives from those. "Business circle" is a concept in 1990s, which refers to a business center covering an area of 3-5 square kilometers within 30 minutes’ drive. Such a circle can meet people’s diversified needs of eating, drinking, playing, entertaining, traveling and shopping with their families. Huaqiang North business circle covers Huangmugang, Great Wall Baihualing, Yannan Road, Huaqiangnan Road, Futiannan Road, Gangxia, Tianmian New Village and other large high-end community natural villages and even some faraway places. Huaqiang North Business Circle was once as famous as Luohu's Dongmen International Trade District, which could bring a vast number of visitors to Huaqiang North on weekends. There are many "specialized markets" in Huaqiang North. In addition to the electric elements that we already know, Huaqiang North also has many other "professional markets", such as electronic component market as well as electronic and digital 3C market, mobile phone market, security market, electronic gift market, exported apparel market, smart wearing device market and underground fortress electronics (Mide in sz) market, etc., all of which enrich people’s life in Huaqiang North for each whole day. "Electronic Component Trading Center" is definitely a representative market of Huaqiang North . Huaqiang North electronic market is an extension of the business mode of "stores supported by factors behind them". A series of trading processes such as information collection, review of information and physical objects, price comparison, sample experience, delivery of money and goods, logistics distribution, etc. can be completed here in Huaqiang North . You can purchase other supporting products and find scarce materials in a "one-stop" way, such as imported leftover electronic components from Chaoshan, small connector switches from Cixi, Zhejiang, connectors from Wenzhou, Beidou antenna connectors from Kinghelm, stock materials from large European and American OEM companies, etc. As believed by the senior researchers of Huaqiang North , the vitality of Huaqiang North is also related to its role as an efficient market, where most real demand and supply could be best matched, the conversion rate is high and the fluctuation of supply and demand is most closely related to price. Therefore, speculators in Huaqiang North can earn profits the first. Huaqiang North is also the very site where new products are released and publicized. For instance, in the previous several years when new smart phones and smart wearable products were launched one after another, the bosses of Huaqiang North could get the latest products soon after the launch of new products of Apple, China's top technology enterprise, Samsung and Xiaomi. The popular online products such as fidget spinner, twister and selfie stick were all first created in Huaqiang North ! There is a family, a factory or even a village serving you, or overseas Chinese working for you behind each three-foot counter in Huaqiang North ! Huaqiang North has many other functions. For example, it is a site where many brands gather and different rivals compete, an effective market formed spontaneously, and an exhibition center. The siphonage effect of Huaqiang North can absorb and accommodate more and better merchants, and cultivate brands and values and serve more non-local customers better. That is actually where the value of Huaqiang North lies. With the development of the times, functions of Huaqiang North however are weakened, but it still has certain influence and vitality in a certain period of time. Therefore, I set up the first image shop of Slkor here in Huaqiangbei Road. That is the theoretical basis. Tel.: +86-0755-83044319 Fax: +86-0755-83975897 Email: 1615456225@qq.com QQ: 3518641314 (Manager Li) QQ: 332496225 (Manager Qiu) Address: Room 809, Block C, Zhantao S & T Building, No. 1079 Minzhi Avenue, Longhua District, Shenzhen

Interviewee: Song Shiqiang, founder of Slkor Topic: Development history of Slkor Interviewer: Shenzhen Economic Daily Shenzhen SlkorMicro Semicon Co., Ltd. (Slkor) endeavors to explore the market of NEVs and solar photovoltaic products. As said by Song, " Despite the low demand of Sic MOS on NEVs market at present, Slkorshows a positive attitude towards the development space and market potential of NEVs. Furthermore, the technique of SiC power device manufacturing could also be applied to other new products. For Slkor, the translation of relevant techniques also yields good effect. SiC MOS tube’s market prospect in solar voltage, inverter, charging pile, vehicle-mounted charger, electric motorcycle and high-power wireless charging is huge. These markets pose lower requirements than that of NEVs market but the market potential is large. The 3 rd generation of semiconductor GaN belongs to the same type with SiC, and it sells well in RF switch and fast charging markets with a promising development prospect. " Mr. Song gave his answer to 11 questions about Slkor’s development history when having an interview with the senior journalist Huang Qingshan from Shenzhen Economic Daily several days ago. Song Shiqiang, founder of Slkor Q5: You have achieved a soaring sales volume in recent years. could you please share us some of reasons? (You can introduce your most popular product as well) A: Instead of the so-called sales volume this year, I’d rather say our sales volume in previous years was very bad. Slkor is new brand, so it takes a long time to realize customer acceptance and qualification certification. The reason why sales volume this year is better is that we have laid solid foundation in early stage. We have paid much attention to internal construction of brand, team, channel, product variety and adaptability of series of products, customer emotional relationship and customer service over the past years, regardless of the changes of external environment. We will strengthen our customer satisfaction, internal procedures and risk management along with our constant development. Slkor stands out in online publicity and online store sales and this actually intensifies our further development. Slkor has become a popular brand so it provides me an opportunity to publicize Slkor in power device industry. Keywords of our website ( www.slkormicro.com ) such as MOS of high, middle and low voltage, silicon controlled rectifier (SCR) , bridge rectifier, Hall sensor, high-speed optocoupler, Schottky diode , ESD electrostatic protection diode and TVS transient suppression diode have been listed on the homepage of Baidu. Collection volume of these keywords in Bing and Google has also reached 100,000. The above situation could help new customers know us and old customers trust us and know that Slkor is committed to maintaining its steady development. Slkor’s online sales performance of electronic components is also excellent. Our products are available at the online platforms such as www.szlcsc.com, www.huaqiuchip.com, ICkey.cn, b2b.baidu.com, Wlxmall.com, allchips.com, oneyac.com, www.hqew.com, www.ic.net.cn, www.Ichunt.com, www.sekorm.com, jbchip.com so both engineers and terminal customers could choose our products easier. Slkor has launched hundreds of types of products and new product samples in a small batch and opened image store in Huaqiang North Commercial Area . Our store is managed by Mr. Huang, our senior employee, so that we could deliver our products to engineers and customers most accurately and quickly. Tel.: +86-0755-83044319 Fax: +86-0755-83975897 Email: 1615456225@qq.com QQ: 3518641314 (Manager Li) QQ: 332496225(Manager Qiu) Address: Room 809, Block C, Zhantao S & T Building, No. 1079 Minzhi Avenue, Longhua District, Shenzhen

Interviewee: Song Shiqiang, founder of Slkor Topic: Development history of Slkor Interviewer: Shenzhen Economic Daily Shenzhen SlkorMicro Semicon Co., Ltd. (Slkor) endeavors to explore the market of NEVs and solar photovoltaic products. As said by Song, " Despite the low demand of Sic MOS on NEVs market at present, Slkor shows a positive attitude towards the development space and market potential of NEVs. Furthermore, the technique of SiC power device manufacturing could also be applied to other new products. For Slkor, the translation of relevant techniques also yields good effect. SiC MOS tube’s market prospect in solar voltage, inverter, charging pile, vehicle-mounted charger, electric motorcycle and high-power wireless charging is huge. These markets pose lower requirements than that of NEVs market but the market potential is large. The 3 rd generation of semiconductor GaN belongs to the same type with SiC, and it sells well in RF switch and fast charging markets with a promising development prospect. " Mr. Song gave his answer to 11 questions about Slkor’s development history when having an interview with the senior journalist Huang Qingshan from Shenzhen Economic Daily several days ago. Slkor drive IC Q4 : Who’re Slkor’s targeted rivals? And why? A: Slkor has carried out R & D management and product development since its establishment. To learn from the leading enterprises in the industry is critical to our steady and sound development, and is our foundation for implementing our "domestication" strategy. We can learn from foreign power devices enterprises such as INFINEON and ON, SiC enterprises such as CREE and ROHM and Italian and French semiconductor company ST and they are also our rivals in the industry. I hope to exchange with their bosses face to face one day. In China, companies such as Silan, NCE Power, YANGJIE and Jingdao Microelectronics do a good job and some of them have been listed. We need promoting our strengths and striding forward by learning from them. Song Shiqiang, founder of Slkor, publicized Slkor in Huaqiang Commercial Lecture Studying and learning from other leading semiconductor enterprises helps us grow steadily and avoid making detours. Their product definition, market goal, sale strategy and supply chain are all what we need to learn. All these enterprises are our examples and I hope to catch up with them one day! Tel.: +86-0755-83044319 Fax: +86-0755-83975897 Email: 1615456225@qq.com QQ: 3518641314 (Manager Li) QQ: 332496225(Manager Qiu) Address: Room 809, Block C, Zhantao S & T Building, No. 1079 Minzhi Avenue, Longhua District, Shenzhen

Interviewee: Song Shiqiang, founder of Slkor Topic: Development history of Slkor Interviewer: Shenzhen Economic Daily Shenzhen SlkorMicro Semicon Co., Ltd. (Slkor) endeavors to explore the market of NEVs and solar photovoltaic products. As said by Song, "Despite the low demand of Sic MOS on NEVs market at present, Slkor shows a positive attitude towards the development space and market potential of NEVs. Furthermore, the technique of SiC power device manufacturing could also be applied to other new products. For Slkor, the translation of relevant techniques also yields good effect. SiC MOS tube’s market prospect in solar voltage, inverter, charging pile, vehicle-mounted charger, electric motorcycle and high-power wireless charging is huge. These markets pose lower requirements than that of NEVs market but the market potential is large. The 3rd generation of semiconductor GaN belongs to the same type with SiC, and it sells well in RF switch and fast charging markets with a promising development prospect." Mr. Song gave his answer to 11 questions about Slkor’s development history when having an interview with the senior journalist Huang Qingshan from Shenzhen Economic Daily several days ago. Slkor’s Hall sensor SLSS39E Q3: Would you please introduce Slkor’s main product lines, product advantages, application market and your R & D team? A: I made market survey and industrial research of power devices and MOS upon Slkor’s establishment. I consulted a lot of materials at home and abroad and even drew complicated and delicate mind map and built a data model. This is actually not the simple SWOT analysis. The conclusion that I made at that time isthat that no a big difference between China and other countries in terms of power devices. The requirements for the equipment of wafer foundries and package and test factories are not high and lithography machine below 40 nanometers can be used instead. China has a market capacity of around RMB 1 trillion. At that time, domestication of power devices was relatively high and foreign advanced technology could be introduced and transferred easily. It actually complies with Slkor’s technology roadmap requirements of "Independence and controllability". After considering its promising future, Iwas determined to invest semiconductor power devices by selling my several apartments. Slkor’s R & D team was established in Korea, which consists of a scientist from Yonsei University, his several studentsand several senior engineers we recruited from other world’s famous companies in the industry. With a rapid development speed, Slkor has set up its R & D team of power management chips in China, and will receive more and mature IP cores with independent IPRs. We will also have more technical knowledge. For the purpose of long-term sustainable development, Slkor has arranged its technical layout and product development plan for the coming 5-10 years already. The word "silent accumulation" could best describe the characteristic of Slkor, and patience is the premise of our success of undertaking. We need to finish a lot of preparatory work in the early stage to ensure the comprehensive development of Slkor’s products and to enhance the reputation of "Slkor" brand. Mass production has been realized for Slkor’s Hall sensor chip, power management IC well matched with FET is under R & D and small batch of supply for some models have been realized in client.

Interviewee: Song Shiqiang, founder of Slkor Topic: Development history of Slkor Interviewer: Shenzhen Economic Daily Shenzhen SlkorMicro Semicon Co., Ltd. (Slkor) is targeted at NEV and solar photovoltaic markets. As said by its founder Mr. Song, "Despite the low demand of SiC MOS on NEVs market at present, Slkor shows a positive attitude towards the development space and market potential of NEVs. Furthermore, the technique of SiC power device manufacturing could also be applied to other new products. For Slkor, the translation of relevant techniques also yields good effect. SiC MOS tube’s market prospect in solar voltage, inverter, charging pile, vehicle-mounted charger, electric motorcycle and high-power wireless charging is huge. These markets pose lower requirements than that of NEVs market but the market potential is large. The 3 rd generation of semiconductor GaN belongs to the same type with SiC, and it sells well in RF switch and fast charging markets witha promising development prospect." Song Shiqiang gave his answer to 11 questions about Slkor’s development history when having an interview with the senior journalist Huang Qingshan from Shenzhen Economic Daily several days ago. Song Shiqiang, GM of Slkor in the interview Q2: Can you share with us Slkor’s development history and enterprise positioning? (such as difficulties and achievements in the process) A: We had a total of 8 models of Slkor SiC field-effect tubes at the very beginning, including 4 models of SiC MOS tube and 4 models of SiC diodes. They are the core components of motor drive in NEVs and high-end solar photovoltaic inverters. They have the following features: Small market demand, high technological requirements, and long testing and certification cycle. Slkor could not only grasp SiC technologies but also cultivated our strengths by using the customer base from Kinghelm, such as some front loading automobile factories. We didn’t have perfect ecological layout of semiconductor industry, high customer’s acceptance, competent sales team, good downstream channel and operation team so we didn’t earn money in the first several years, making it very difficult to realize development. Fortunately, I had several houses in Shenzhen and I sold them to run my business in semiconductor industry. Slkor adjusted its strategies in products and sales in 2017 and developed MOS, and IGBT tubes for frequency changer and clean energy, silicon controlled rectifier (SCR) and Hall elements on launch by the basic technique of SiC power device and our perfect supply chain and team. We launched some products with a low technical content to increase our sales volume and also enhance the popularity of our brand "Slkor". We found the positioning of our products and "Slkor" brand after rounds of exchange with customers and based on the latest market trend. Our sales volume became better since then. Slkor gradually enriched its semiconductor products, including SiC diodes, SiC MOS tube and IGBT tube for NEVs, communication equipment, electrical equipment, solar photovoltaic, UPS power supply and medical devices; our civilian consumer products include silicon controlled rectifier (SCR), bridge rectifiers, MOS of high, medium and low voltage, HALL sensor, high-speed optocoupler, Schottky diode, ESD electrostatic protection diode, TVS transient suppression diode, general diode and transistors, power management chip. They are used in many different fields such as smartphone, laptop, intelligent robot, smart home, LED lighting, and 3C digital product. We will launch more products and provide better services for our customers. After years of efforts, Slkor high-end SiC MOS and IGBT tubes for auto and industrial level are ordered by customers in a small batch. But this is our strategic target and we will stick to it, regardless of the slow progress. The other product commonly used in consumer market is MOS. It speeded up our progress of "domestication". Some of our best-selling products can replace the power devices from TI, ON, AOS and TOSHIBA. Our sales volume increased by 40% every quarter this year. We feel happy about it. Despite our progress this year, we will make progress further and realize our initial purpose of a competitive power device supplier in domestic market. We hope to become an enterprise with certain influence in the world, serve China and contribute to the whole world. Tel.: +86-0755-83044319 Fax: +86-0755-83975897 Email: 1615456225@qq.com QQ: 3518641314 (Manager Li) QQ: 332496225 (Manager Qiu) Address: Room 809, Block C, Zhantao S & T Building, No. 1079 Minzhi Avenue, Longhua District, Shenzhen

Interviewee: Song Shiqiang, founder of Slkor Topic: Development history of Slkor Interviewer: Shenzhen Economic Daily Shenzhen SlkorMicro Semicon Co., Ltd. (Slkor) endeavors to explore the market of NEVs and solar photovoltaic products. As said by Song, " Despite the low demand of Sic MOS on NEVs market at present, Slkor shows a positive attitude towards the development space and market potential of NEVs. Furthermore, the technique of SiC power device manufacturing could also be applied to other new products. For Slkor, the translation of relevant techniques also yields good effect. SiC MOS tube’s market prospect in solar voltage, inverter, charging pile, vehicle-mounted charger, electric motorcycle and high-power wireless charging is huge. These markets pose lower requirements than that of NEVs market but the market potential is large. The 3 rd generation of semiconductor GaN belongs to the same type with SiC, and it sells well in RF switch and fast charging markets with a promising development prospect. " Mr. Song gave his answer to 11 questions about Slkor’s development history when having an interview with the senior journalist Huang Qingshan from Shenzhen Economic Daily several days ago. Song Shiqing, founder of Slkor I . Could you tell us why you decided to set up Slkor? Answer: I set up Slkor company and built "Slkor" brand by chance. As first batch of professional managers in China’s real estate industry, I witnessed real estate’s golden period of 15 years. I came across semiconductor several years ago when I was in the saturated real estate industry.In my opinions, real estate industry means building houses on lands while semiconductor means development on silicon wafer. In era of information, semiconductor is actually the basic production material of information and intelligence and integrated circuit will become another hotspot following real estate industry. I often tell my classmates of Tsinghua University that I will devote myself to China’s integrated circuit now, as our real estate industry has reached its peak. I have established Shenzhen Kinghelm Electronics Co., Ltd.a company that develops Beidou GPS antenna connector of "Kinghelm" brand in 2014. One day when I met with my schoolmate in senior grade, who worked at BYD, we came across R & D team of Yonsei University and the team was developing the 3 rd semiconductor SiC MOS . With a highest voltage of 1,200V and current 80A, the product takes the lead in the world in its technical indicators and is under the same level with US CREE in terms of electrical data and Japan’s ROHM after testing in BYD NEV. They hoped to entrust me to publicize SiC MOS in China. Through negotiation, I set up Shenzhen SlkorMicro Semicon Co., Ltd. with registered trademark of "Slkor" to publicize SiC MOS and SiC SBD tubes. Here "S" and "L" of Slkor come from the first letter of my English name Smith and their chief scientist’s name Leon and "kor" shows our respect to partners from South Korea. Sincerity and integrity in course of cooperation helps yield good performance! Slkor also operates a WeChat public account of "SiC experts" to spread news and information of SiC industry and SiC technique, attract more people’s attention to materials of SiC and GaN and their market application and welcome the development of 3 rd semiconductor! Also, we use the account to publicize our "Slkor" brand. Believing in Buddhism and Karma, I founded Shenzhen SlkorMicro Semicon Co., Ltd. and "Slkor" brand. I always try my best in everything, as long as I set my mind to it. Therefore I endeavor to make Slkor a leading company in domestic power device industry. Our team has indulged in SiC power devices industry over the past 7 or 8 years since 2014. With change of development trend in recent years, most of our businesses such as operation, R & D, production and sales have been carried out in China, achieving "domestication", but we still keep a friendly cooperation with our founder team in Korea! Investment in semiconductor and Slkor brand really requires a large amount of investment, a long period and no return at the very beginning. We must concentrate on one thing, if we want to be successful. It was painful in the early stage but we believed in ourselves and that we would have fewer rivals along our further development, because many companies would quit later. This is my experience from Slkor’s management and the core of our development. It’s important to arrange top-level design, market prospect analysis and product line layout well in advance. We paid a lot of efforts in R & D and production of semiconductor at the beginning but as our resources become much better , after we deeply explore brand, product and market. Tel.: +86-0755-83044319 Fax: +86-0755-83975897 Email: 1615456225@qq.com QQ: 3518641314 (Manager Li) QQ: 332496225(Manager Qiu) Address: Room 809, Block C, Zhantao S & T Building, No. 1079 Minzhi Avenue, Longhua District, Shenzhen

Interviewee: Song Shiqiang, general manager of Jinhangbiao Electronics Mr. Song Shiqiang and Shenzhen Jinhangbiao Electronics Co., Ltd. have been working hard in the Beidou GPS antenna RF connector industry for more than ten years. The "kinghelm" brand is well-known in the Beidou navigation and positioning RF microwave industry. The Jinhangbiao KH series Beidou products are used in automotive electronics navigation. Positioning antenna, long-wave timing antenna, microwave radio frequency cable industry has a reputation and influence. The official account of "Beidou Expert" operated by Jinhangbiao vigorously promotes the promotion of Beidou science and Beidou, speaks well about people and things about Beidou, and cheers for the development of Beidou, not only as a business, but as a lifelong career. Jinhangbiao is an enterprise developed from Huaqiangbei. Mr. Song Shiqiang has been thinking and exploring the development and transformation of Huaqiangbei. He has written a lot of articles for Huaqiangbei, and speaks loudly for purifying the business environment of Huaqiangbei. He hopes that Huaqiangbei will become Shenzhen City. A representative of prosperity and a beautiful business card for the achievements of reform and opening up. Mr. Song Shiqiang also actively provided suggestions for Shenzhen's economic development and institutional reform. Many research articles were published in authoritative media in China, providing new ideas and opening new perspectives for Shenzhen's urban economic development and institutional reform. Song Shiqiang, general manager of Jinhangbiao, preached the Chinese study "The Grand master of the Country -- Confucius" in Huaqiangbei Media interviews: No. 1 Xinwen Road is a media affiliated to ICeasy (www.iceasy.com), focusing on reporting figures, events and products in the semiconductor chip industry. Follow-up content will be published in "China Electronic Business" magazine Song Shiqiang of the Golden Navigator on the Beidou Nine Questions and Nine Answers No. 7: What are the application markets of Beidou chips in your opinion? Which areas are most likely to become hot spots? As mentioned above, the basic underlying technologies of the Beidou B DS satellite navigation system and the US GPS global positioning system, the Russian GLONASS global navigation satellite system and the EU Galileo positioning and navigation system are microwave radio frequency technology, plus data calculation Function, Beidou GPS navigation and positioning module includes two parts: radio frequency chip and baseband chip. The radio frequency chip is responsible for receiving the signal sent by the Beidou GPS satellite, and the baseband chip is responsible for calculating the corresponding geographic location according to the received signal. The Beidou GPS antenna of our golden beacon kinghelm is responsible for receiving the Beidou GPS signal at the front end of the Beidou GPS radio frequency chip. The radio frequency connection terminal of kinghelm ensures the normal transmission of the signal without external interference and signal attenuation. The chip module functions of GPS Beidou Galileo GLONASS Galileo Galileo Galileo positioning system are compatible, and the golden navigation mark kinghelm and their paired GPS Beidou antenna cable type-c connectors are compatible and interchangeable. Each application manufacturer then defines the product and develops the market according to the requirements of the application scenario of navigation and positioning spatiotemporal information. In fact, there are still many application markets for the Beidou chip, the kinghelm RF Beidou GPS antenna, the WiFi antenna, the coaxial cable, and the Beidou chip. In the stock market, my Golden Navigator (www.BDS666.com) Lao Song believes that all the markets that GPS has done before, we can do it again with Beidou BDS. This market has developed for decades, and the total volume is still not small. In the incremental market of navigation and positioning, there are also rapidly developing smart wearable products such as driverless cars, such as the Huawei Xiaomi Smart Watch, Beidou student cards, smart elderly care bracelets, and traceability of agricultural product supply chains. All need to use the positioning function of Beidou BDS. In smart cities and equipment, ocean-going fishing, ocean transportation, Internet of Things, smart agriculture, personal sports health care products, etc., these are the application markets of Beidou. Golden beacon kinghelm terminal MICRO card holder connector SIM card holder SD card holder The GPS system of the United States was put into use in 1964, and in 1994 it met the requirements of all-round, all-weather, all-time, and almost monopolized the satellite navigation business through technological advantages and first-mover advantages. The dominant position is still dominated by GPS in the United States, accounting for 29%. With the rapid development of China's GNSS industry, it currently occupies 11% of the global market, followed by Europe and Japan. The international competitiveness of Beidou BDS in the global market is also constantly improving. According to data from the China Academy of Information and Communications Technology, it is expected that global satellite navigation will be interconnected and complement each other with new technologies such as 5G and the Internet of Things in the future. Chain and other new technology infrastructures provide accurate spatiotemporal information. In 2020, the Beidou system has completed the global networking. After the strategic construction of the "Belt and Road", the Beidou application has entered the promotion stage. The five major industrial regions and key industrial development cities with traditional development advantages actively combine national strategies and their own characteristics. Among them, the comprehensive output value of the Beijing-Tianjin-Hebei region surpassed the Pearl River Delta region to become the first in the development of the five regions, reaching 86.6 billion yuan, and the comprehensive output value of the Pearl River Delta region reached 86.6 billion yuan. 82.1 billion yuan, the comprehensive output value of the Yangtze River Delta region reached 55.7 billion yuan, the comprehensive output value of central China reached 39.9 billion yuan, and the comprehensive output value of the western region reached 31.5 billion yuan. Golden beacon kinghelm RF Beidou GPS antenna WiFi antenna external 2.4G antenna glue stick antenna Under the premise of these markets, the most popular areas of the Golden Navigation Mark (www.BDS666.com) Lao Song most want to add. Beidou BDS can also use its unique technology and the advantages of being close to domestic application scenarios to compete with GPS in a differentiated way. There are differences in the unique Beidou short message signal of Beidou system, Beidou high-precision differential, Beidou inertial navigation, high-precision RTK positioning, space-time position information, Beidou ground-based enhancement, indoor small-scale location geographic information data, and air and space position data. Lack of space will be the next hot spot. For example, the Beidou high-precision module of Shenzhen Tiangong Measurement and Control Co., Ltd. (www.skylab.com.cn) has done a good job, and it is matched with the type-c connector of the Beidou GPS antenna cable of our golden navigation mark kinghelm to provide services to customers, and the effect is very good. it is good. They are currently vigorously developing Beidou positioning BDS+UWB indoor positioning technology, and the market prospect is very good. Disclaimer: Mr. Song Shiqiang, the author of this article, this article only represents the author's personal views, not the views of Saco Micro and the industry. It is only for reprinting and sharing, and supports the protection of intellectual property rights. Please indicate the original source and author for reprinting. If there is any infringement, please contact us delete.

Interviewee: Song Shiqiang, general manager of Jinhangbiao Electronics Mr. Song Shiqiang and Shenzhen Jinhangbiao Electronics Co., Ltd. have been working hard in the Beidou GPS antenna RF connector industry for more than ten years. The brand "kinghelm" is well-known and influential in the Beidou navigation and positioning RF microwave industry. Jinhangbiao KH series Beidou products are used in automobiles. Electronic navigation and positioning antennas, long-wave timing antennas, and microwave radio frequency cables are well-known and influential in the industry. The official account of "Beidou Expert" operated by Jinhangbiao vigorously promotes the promotion of Beidou science and Beidou, speaks well about people and things about Beidou, and cheers for the development of Beidou, not only as a business, but as a lifelong career. Jinhangbiao is an enterprise developed from Huaqiangbei. Mr. Song Shiqiang has been thinking and exploring the development and transformation of Huaqiangbei. He has written a lot of articles for Huaqiangbei, and speaks loudly for purifying the business environment of Huaqiangbei. He hopes that Huaqiangbei will become Shenzhen City. A representative of prosperity and a beautiful business card for the achievements of reform and opening up. Mr. Song Shiqiang also actively provided suggestions for Shenzhen's economic development and institutional reform. Many research articles were published in authoritative media in China, providing new ideas and opening new perspectives for Shenzhen's urban economic development and institutional reform. Song Shiqiang (middle), general manager of Jinhangbiao, delivered a speech at the seminar on system reform of the Development Research Center of the state authority Media interviews: No. 1 Xinwen Road is a media affiliated to ICeasy (www.iceasy.com), focusing on reporting figures, events and products in the semiconductor chip industry. Follow-up content will be published in "China Electronic Business" magazine Song Shiqiang of the Golden Navigation Biao on the Beidou Nine Questions and Nine Answers No. 6: What kind of Beidou chips (modules) do you think will gain an advantage in market competition in the future? To clarify this matter, let’s first briefly explain the characteristics of the GPS Beidou navigation and positioning chip (module) and the situation of competitors. The Beidou Satellite Navigation System (abbreviation: Beidou BDS), the US Global Positioning System (GPS), the Russian GLONASS Global Navigation Satellite System (GLONASS) and the EU Galileo Positioning System (Galileo) have similar technical paths, all of which are microwave radio frequencies. Technology coupled with real-time data computing capabilities to define products and markets according to application scenario usage requirements. The Beidou navigation and positioning module includes two parts: radio frequency chip and baseband chip. The functions of the GPS Beidou Galileo GLONASS chip module are compatible, including our golden navigation mark "kinghelm" and their paired GPS Beidou antennas. They are all compatible and interchangeable, and they can be used for hot switching between GPS and Beidou. Therefore, Beidou chips and other navigation chips are facing fierce homogeneous competition in the market. Beidou BDS has the advantage of being a latecomer in technology, and it also has a latecomer disadvantage in the market. If Beidou chips have market competitiveness and development, they must work hard in the following aspects: Kinghelm Beidou GPS Navigation and Positioning Module Beidou GPS Antenna RF Cable Terminal The industry with strict precision and high quality and Beidou's unique "Beidou short message" market are not very sensitive to price, and the profit is good, but the market volume is too small and the import process is too long. For example, for the products of Jinhangbiao (www.BDS666.com), the salt spray test of civil connector RF sockets and other products is generally 24 hours, while for Beidou antenna customized connectors and terminals, the salt spray test requires at least 96 Hour. In the gold-plating process, high-purity gold should be used instead of chemical gold, and the metal layer on the gold-plated attachment surface should be thickened. Some Beidou navigation antennas have to undergo severe vibration tests, so the cost of the antenna will naturally go up. Kinghelm non-standard customized Beidou navigation antenna cable and other products The competition between Beidou chips and GPS chips is mainly in the field of consumer goods without a moat above. The profit is thin but the volume is particularly large. The feature of the chip industry is that it speaks by volume. There are only a few domestic companies that still insist on making Beidou chips. Taidou Microelectronics and Zhongke Microelectronics are still working hard, but their main business goals have shifted. Huada Beidou is a rising star of Beidou chips and Beidou applications. Chips and other products are still improving, and Hunan Guoke Microelectronics is still working hard. In the picture below, these companies are promoting Beidou chips, but I have never seen a product in the market. Domestic companies that carry out iterative research and development of Beidou chips The current Beidou GPS domestic chip modules cannot compete with Swiss u-blox in the high-end market such as vehicle-grade, and u-blox's Beidou GPS chip module market share is far ahead. Consumer goods compete for cost-effectiveness and scale. Domestic Beidou chips cannot compete with Taiwan's MTK MediaTek and MediaTek's 2035 sets, which are in a monopoly position in small positioning trackers. In terms of mobile smart terminal products such as wearable mobile phones, Broadcom, Qualcomm, MTK, Spreadtrum, Qualcomm, and China's top technology enterprise have integrated navigation functions on the core processor. Beidou GPS navigation and positioning is only a small function. The explosion of smart wearable products is just around the corner, and the navigation and positioning functions are essential, but the battery life, light weight, and perfect functions are the general trend, which requires Beidou GPS chips (modules) in qualification certification, small size, low Efforts have been made in power consumption, positioning accuracy, high integration, compatibility, stability, and ecological construction. The domestic Beidou GPS chip started relatively late, this is the best chance to catch up with the GPS chip! Golden beacon kinghelm non-standard custom Beidou navigation antenna cable smp connector Of course, Beidou BDS can also use its unique technology and specific application scenarios in China to compete with GPS in a differentiated way. In terms of differential, inertial navigation, high-precision RTK positioning, space-time position information, ground enhancement, automatic driving, Beidou short messages, and spatial position data, there is still a lot of room for incremental market. Shenzhen Tiangong Measurement and Control (www.skylab.com.cn) has done a better job in the Beidou module market. The new product Type-c connector series of kinghelm company The WeChat official account of "Beidou Expert" operated by Jinhangbiao Company is Beidou BDS Drum and Call, which achieves the purpose of disseminating Beidou technology and Beidou knowledge. It is hoped that the Beidou system can be used well BDS666. The website www.BDS666.com of the Golden Beacon has opened a column of "Beidou Experts", which includes the information of well-known experts in the Beidou industry, such as the academician Sun Jiadong, the Beidou master, Cao Chong, Yang Yuanxi, the Beidou goddess Xu Ying, etc. There are also related Beidou navigation and positioning technology analysis application product solutions, etc., and spare no effort to promote Beidou BDS. It is the mission of "Beidou experts" to tell Beidou stories well, Chinese stories well, and Chinese Beidou people's stories well. There are more people using Beidou, and the Beidou ecology has begun a virtuous cycle. Our Beidou BDS can be said to have won a steady victory. Disclaimer: Mr. Song Shiqiang, the author of this article, this article only represents the author's personal views, not the views of Saco Micro and the industry. It is only for reprinting and sharing, and supports the protection of intellectual property rights. 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Shenzhen Huaqiangbei is a world-class electronic information hardware distribution center formed due to demographic dividend, market dividend, policy dividend, geographic advantage and other economic factors when mainland China undertook the world's third major industrial transfer. Huaqiangbei Museum defines Huaqiangbei as "No.1 Electronic Street in China; the Land of Global Technology & Fashion". Huaqiangbei is a business center with many people, money, companies, goods, information, resources, opportunities and efficiency, and is the symbol of the achievements of China's reform and opening-up and Shenzhen's economic development. Slkor Shiqiang Song on Huaqiangbei’s Next Decade But the price increases hurt some of small terminal manufacturers. A factory specializing in R&D and production of photovoltaic energy storage inverters owned by one of my fellows from Sichuan located in Bao'an District Fuyong Sub-district, went to bankruptcy due to this wave of price increases. It also caused damage to the industrial ecology, shaking the customer base which the small businesses at Huaqiangbei rely on. After all, "With the skin gone,to what can the hair attach itself?" After more than three decades of rapid development, the business model at Huaqiangbei made not much progress, but China's economic development model and social patterns have quietly changed significantly. During rapid economic growth, we have no sense of crisis. Huaqiangbei has low barriers to entry, no pricing power, no competitive barriers, low efficiency, no bargaining power in upstream and downstream, bosses usually make ends meet and wait for opportunity for speculation to make quick money. The opportunity for speculation is over, they encountered ever low tide this year, the goods hoarded by huge investment in the past several years now can only be sold by luck. Bosses are thinking about changing jobs, frictional unemployment occurs. Some bosses have been out of the game completely, and structural unemployment occurs. The bosses showing off their luxury cars, houses and watches in the past two years went to Singapore for sunshine because their companies have no business. Some other bosses, who used to work at daytime to make money and take training courses at night to learn, went to the Hongfa Temple to pray for blessings because of the depressed market. Desolate Huaqiangbei at 8:00 pm on 8 August, 2023 So Huaqiangbei still have a future? Where should Huaqiangbei go from here? I think that as long as the SMEs at Huaqiangbei think diligently, analyze rationally, and keep pace with the historical development trend and comply with the laws of economics, they still have chance. 1. The industry still in the ascendant Huaqiangbei is a distribution center for electronic components and intelligent hardware, with annual sales of more than RMB 240 billion. With the support of the huge domestic market, and the geographical advantages thanks to Hong Kong and Southeast Asia, there is a lot of room for survival and transformation adjustment time. Huaqiangbei also has resources accumulated for many years. Professor Akita from Kanazawa University is my friend. He came to Huaqiangbei every time when he came to China to understand the industry trends and to have a look at the new products. He rented a house at Guanlong Village, Xili because there is a direct bus to Huaqiangbei! Huaqiangbei Museum positioning Huaqiangbei as "No.1 Electronic Street in China; the Land of Global Technology & Fashion" 2. The general trend of replacement by homemade products The level of the semiconductor industry is a sign of national strength. Leading in the chip field will create advantages in science and technology, economy, politics and many other fields. China is currently lagging behind Europe, the United States, Japan and South Korea due to its late start, low investment of resources and insufficient support of national strength, but it is also the largest consumer of ICs and has a huge market volume, so domestic semiconductor enterprises have a bright future, and the general trend is replacement by homemade products. The vast majority of high-end chips used in China are imported, the self-sufficiency rate is less than 20%. Although this is a bottleneck, it is a great opportunity for the development of GD, Slkor, Silan, Kinghelm and other strong and forwarding-looking domestic enterprises. Domestic semiconductor enterprises are developing rapidly and shortening the gap between China and Europe and the United States. They have reached the world's advanced level in terms of assembly and test, their chip design capabilities are not bad, and the gap between them and international manufacturers lies in EDA tools and IP kernel. Hisilicon was ranked in the top ten chip manufacturers before being sanctioned. Because of the lack of Dutch-made ASML high-end lithography machines and the supporting cutting-edge technology talent, and the international advanced level there is a large gap in chip manufacturing between domestic chip manufacturers and international ones. In the fields of supporting materials and equipment, e.g., EDA software, high-purity silicon wafers, photoresists, special gases and target materials, there is a large gap and a large arbitrage space. Long-term growth and development will be achieved by hard work. There are lots of offices and agents of IC factories around the world in the buildings around Huaqiangbei and at Chegongmiao and Nanshan Science and Technology Park near Huaqiangbei, and procurement and sales networks covering the world. They constitute Huaqiangbei’s channels and ecology. If making good use of them, Huaqiangbei will thrive again! Both Slkor and Kinghelm emerged from Huaqiangbei, having the gene that has the courage to fight, having been on the fast track to development. Slkor has opened two directly-owned stores in Huaqiangbei, and Kinghelm has placed a large antenna connector ad banner in Huaqiangbei! 3. Advantages of private enterprises Vendors working hard at Huaqiangbei are characterized by small, fast and nimble. Their business sense is sensitive, they work hard and never say die, many of them got rich with the help of the rapid growth of China's economy. The Pearl River Delta and Shenzhen are paradises for private enterprises. As of the end of 2022, there are 2,379,000 private enterprises in Shenzhen, accounting for 97 per cent of the total number of enterprises in the city, contributing 55.9% of Shenzhen’s GDP, and 62.1% of Shenzhen’s imports and exports, and about 70% of Shenzhen’s tax revenue. Shenzhen Municipal Government promulgated 31 Regulations concerning private enterprises on July 19, 2023, which was dubbed by netizens "issuing document instead of handing out money or coupon". Both the central government policies and the public opinion also showed goodwill to private enterprises. The society has gradually reached a consensus that SOEs are suitable for developing projects that stabilize the fundamentals of the economy and provide public services within the scope of the planned and command economy, characterized by high resources occupation rate, large scale, long cycle, slow payback, with low efficiency, lack of innovation, rampant corruption, lack of competition or weak competition and other drawbacks, while the private sector has such advantages as low resources occupation rate, more innovation, high efficiency, high vitality and incentives, suitable for developing the areas that require continuous innovation and have fierce market competition, but it faces the problems such as operating beyond the boundary and out-of-control supervision. In terms of job creation, for every one percentage point of GDP created, SOEs create 1.85 million job opportunities, while private enterprises create as many as 6.36 million. BYD, Tencent and Kinghelm are all representatives of private enterprises in Shenzhen. With SOEs as economic ballast, private SMEs can develop rapidly and efficiently innovate to find new growth points and promote technological innovation and social development. Shenzhen is the city where private enterprises develop best, leading in efficiency, innovation, market response and growth rate. For decades, state-owned auto makers adopted the "market for technology" strategy, giving up market access tickets and market share, but haven’t grasped the technology yet. On the contrary, BYD, Xiaopeng Automobile, Geely Automobile and other private enterprises win victory in terms of both technology and market. "Carbon Neutral" and energy storage battery is the hot spots in these two years. The global energy storage battery shipments reached 142.7 GWh in 2022, an increase of 204.3% over the previous year. CATL, BYD and SUNGROW POWER accounted for 80% of the global market. As long as the Russian-Ukrainian war continues, the new energy market will keep soaring. These outstanding private enterprises are competitive in the international market. They defeat the rivals with their wide range of products, of which the supporting electronic components are competitive products of Huaqiangbei. Given Shenzhen's environment of rapid development, a favorable atmosphere for private enterprises and the fighting gene, both Huaqiangbei companies and Huaqiangbei will develop as long as they find the industries that can grow. 4. Transformation and upgrading of Huaqiangbei companies As aforesaid, opportunities and challenges co-exist in Huaqiangbei. Challenges include the arrival of the "Lewis Turning-Point" of Chinese population; the room for using the generation gap of Western technology management to earn profit is narrowing; the economic development from China’s southeast coast to the northwest China is approaching the Hu Line (Heihe-Tengchong Line); trading Internet platforms are squeezing the survival space for Huaqiangbei companies; and customers reduce due to the fourth international industry chain migration. Huaqiangbei has resources, opportunities and big economic scale, but there are more than 100,000 small companies with serious homogenization and dispersion of resources, there is no leading companies and comprehensive competitiveness. Huaqiangbei must properly deal with these weaknesses before it has the opportunity to usher in a second wave of growth. Huaqiangbei need to develop theoretical research, promote entrepreneurship, carry out organizational and management innovation, business model iteration and technological innovation to make breakthrough. Huaqiangbei companies also need to integrate resources and expand their scales to expand in the upstream and downstream for strategic vertical development. 4.1 New tools and new trends To develop, Huaqiangbei must study new theories and master new tools to adapt to new trends. The Internet is a very efficient new tool. The underlying logic of Internet marketing is attracting viewers on Internet platforms first, developing tailored products according to their characteristics (user profiling) and selling them. Slkor’s strategy is promoting its development with new products, new technologies and new material R&D. Slkor also found out a set of methods suitable for Internet marketing. For example, "Slkor" brand promotion and penetration, and new Slkor products IGBT modules and power management chips sample delivery and small-volume sales are more efficient! Selling products according to Internet theories is also an efficient way. Tom Xu, whom I got acquainted with in Huaqiangbei, published a book "Private Domain Traffic", teaching fans to get traffic to sell products. He is now an influencer, reaching his pinnacle of life at a young age, often driving a Maserati sports car to invite me to dinner. Douyin account "Tom Zhang Selling Chips" was quite hot. It is said that Tom Zhang, dubbed as "Huaqiangbei Flashy Tycoon", showing off his Bentley and Rolex Submariner Green, could earn RMB 50,000 yuan per hour in his live streaming. I heard that he stopped live streaming and began to invest in a media company. He becomes a beautiful legend in Huaqiangbei IC circle. I finally found a phenomenon that men with the English name TOM are quite powerful. So I want to let the male colleagues of Slkor and Kinghelm be renamed TOM so that they can get rich quickly and I will also get rich! 4.2 Promoting entrepreneurship Huaqiangbei’s success is mainly because of mainland China's reform and opening up, the third international industrial transfer, and the convergence of resources from Hong Kong, Macao and Southeast Asia to the Pearl River Delta, as well as the entrepreneurs in Huaqiangbei who are brave and bold. Huaqiangbei culture and entrepreneurship are characterized by braveness and boldness. First of all, the bosses in Huaqiangbei need to transform from the self-employed to entrepreneur before they can continue to develop, pursuing the "entrepreneurial spirit" advocated by the economist Friedrich von Hayek. Mr. Xiao Zhixing, a famous scholar, believes that entrepreneurs are a group of passionate people who are not satisfied with the status quo, they are even paranoia, they are innovative, adventurous, aggressive, resilient, tenacious, perseverant, and never say die. Their passion is driven by three factors: first, they work hard for a better life for themselves and their families; second, they want to be more successful than others; third, they are pursuing their own initial beliefs and lofty ideals. A few business tycoons I know from Chaozhou-Shantou region are actively helping students and repairing their ancestral temple to reflect the value of life. It seems that these three drivers match with Maslow need-hierarchy theory, which are in line with human nature. These are the cases of the bosses around me, and the spirit is also the core of the long boom of Shenzhen Huaqiangbei. 4.3 Organizational and management innovation Vendors and electronic components distributors in Huaqiangbei are family-based, usually operated by less than 5 people, even only one person, typically husband and wife with the help of a sister-in-law, the larger ones are operated with the help of sisters-in-law, brothers-in-law and young nephews. The business model is simple, the organization and management are not complicated, and many bosses are not good at management. What is urgently needed now is to improve the bosses’ thoughts and perspectives, break the old business model and expand company scale to gain competitiveness. To achieve these goals, what is necessary is systematic learning at work, rather than learning coaching techniques or feeding employees on illusions or stirring up them. Ma Yingfeng, dubbed as "Huaqiangbei Ma", after obtained the dealership of Royalohm capacitors from Shenzhen Kingsource, seriously improve his company's internal management and team building, even able to provide customers with technical support and other services. A business will grow if it can provide more value. One of my friends Lao Huang trapped in Huaqiangbei model. Last year, he became an agent of Slkor. With the guide and systematic support of Slkor, he has a valuable brand, a stable supply chain, guaranteed quality and a stable customer base, and his team have hope. Now the monthly sales of his company are nearly RMB 1 million, and repeat order rate is 90%. Lao Huang grins from ear to ear every day. 4.4 Business model iteration There is indeed someone in Huaqiangbei who got rich by speculation. However, a well-operated business must have steady profitability, instead of windfall. It is scientific development planning, reasonable product matrix, resilience and risk resistance that Huaqiangbei entrepreneurs need to think about and gradually achieve. Charlie Munger said that to make more money, you need to delay gratification, research thoroughly an industry and stick to it in a long run. Huaqiangbei bosses want to make quick money, business model design and "money-making" method has evolved accordingly, and now the evil consequences occur. According to statistics, 20,000 new trading companies were established in Huaqiangbei in 2019-2022, while the prices of capacitors, resistors, MCUs, MOS tubes, digital and analogue devices increased consecutively in Huaqiangbei. The owners of these companies all are speculators who saw others making money by speculation and run into the market. The employees of these new companies are composed of former employees of other companies, former owners of fast food restaurants in Huaqiangbei, nurses and restaurant receptionists who have various relationships in Huaqiangbei. After hoarding speculation was over, they unfortunately became scapegoats with a pile of goods unsold. The final winners are the veterans who do the business for more than a decade and know the industry cycle. They have emptied their inventories at high prices and played in golf course. Arising from Huaqiangbei, Kinghelm and Slkor have been marching towards the core of the value chain. We focused on product R&D for more than a decade, promoted the development of the companies with new materials, new technologies and new products. The two companies have become high-tech companies having their own R & D centers, production bases, and competitive products. Branding, promotion and marketing, organizational systems, supply chain management, customer service, legal and risk control, knowledge engineering, standardization and process management, training and development of talent, corporate culture and ethics contributed to our achievements. 4.5 Technological innovation and value core Huaqiangbei has a tradition of innovation. SEG Plaza’s breakdown sales and the small counter rental of the previous Huaqiang market can be regarded as a business model innovation. In the era of copycat mobile phones, dual-card mobile phones, reverse charging, long time standby and other technologies were developed on the basis of MTK solutions. Unfortunately, only a minority of the companies kept developing and became companies with systematic competitiveness. By virtue of the hardware advantage of Huaqiangbei, Longhorn, Hasee, TP-LINK and other companies arising from Huaqiangbei made breakthroughs in terms of both technology and business by integrating systems with software in large scale to reduce the marginal costs of software quickly and adopting the strategy "using hardware as the price driver and software as the value driver". There is another development model in Huaqiangbei. Longsys, Kinghelm, SUP Meilong, Hottech, Slkor, and Hua Guan Semiconductor expanded to the upstream of the industry chain. The companies adopting this model have the right to pricing and control over the supply chain, and they can also accumulate knowledge engineering and research and develop new products to keep iterating. At the top of the value chain, they have more chips when gaming with the upstream and downstream. Although it is hard at the early stage, there will be a long-term stable income at the late stage. Longsys has gone public, which is the optimal development path for SMEs in Huaqiangbei. 5. Manager's dilemma and breakthrough In recent years, the domestic and foreign economic and political situations have undergone significant changes. The development of Huaqiangbei has been hindered. Since the roads in Huaqiangbei was closed for building the subway in 2016, Huaqiangbei experienced a slump until 2023. High-end talents necessary for the development of Huaqiangbei are insufficient, the companies in Huaqiangbei have no industrial strategic depth, high rents force away the fast-growing companies with large scale, the leading companies cannot provide sufficient support, small companies are fragmented without core competitiveness, there are no big companies matching with the commercial scale of Huaqiangbei, there is no shopping mall that can attract people in Huaqiangbei, the government's industrial guidance policies are not in place, the overall innovation is insufficient, the city's urban planning falls behind, Internet platforms rise with the characteristics of decentralization, and buyers’ dependence on Huaqiangbei and other problems have been exposed, which can be seen from the vague positioning given by the Huaqiangbei Museum! At the early stage, Huaqiangbei was a spontaneous market, and its success was driven by many elements of market economy converged unintentionally. At the current stage, it is the top priority to play the role of "active government", research the core business elements of Huaqiangbei, and then optimize the resources allocation of market economy, guide SMEs to carry out technological innovation and business model transformation, help improve the overall quality of the bosses in Huaqiangbei, help the SMEs in Huaqiangbei to expand their scale, and help Huaqiangbei regain popularity. When will popularity and wealth return to Huaqiangbei? Shortage and outflow of high-end talents is a big problem. The bosses of SMEs in Huaqiangbei are the first generation of winners in Shenzhen, but now they are at loose ends because of business model iteration and intensified competition. There is no official development seminar, training, policy, or financial support from the Futian District government. Huaqiang Group and SEG Group, the "Huaqiangbei duo", reduced to landlords who try every means to increase rents. Companies have to leave Huaqiangbei when they develop to a certain extent. They failed to use the advantages of the industry chain to help companies grow into outstanding ones. Kinghelm Connecting BDS Color Page There is the "No.1 Electronic Street in China" and dozens of professional markets in Huaqiangbei, which attract people to Huaqiangbei during working hours on weekdays, mainly hardware engineers, purchasers and industry-related practitioners. "Huaqiangbei Business Circle" serves the surrounding residents and tourists, attracting people for Huaqiangbei during holidays and non-working hours. In addition, there are nearly 300,000 people working and living in Huaqiangbei for a long time. The huge and stable traffic is the basis of the prosperity of Huaqiangbei! Commodities, people and malls are the carriers of information and transactions. Without traffic and car parks, Huaqiangbei will not be a business center anymore! The attractiveness of the Huaqiangbei business district is decreasing, there are no star vendors like "Wanjia Department Store" and "Women's World", the scale and attractiveness of Jiufang Commercial Plaza and Century Link Mall is not enough, the old infrastructure and lack of operational capacity also cannot match with Huaqiangbei’s commercial volume. WORLD·COCO Park, MixC, Coastal City and other business districts suck away the consumer power. The government should use measures such as introducing leading companies in the industry chain and building first-class shopping malls to address these situations! Huaqiangbei Sub-district encourages the transformation and upgrading of the existing properties. But they don’t have foresight and unified planning. The parking difficulty, poor small traffic circulation and other problems are not solved. Huaqiangbei also faces the competition of South China City Electronics Market and Dongguan Fenggang JD Electronic City. Huaqiangbei introduced the electronic trading center of CECport, explored the headquarters economy model, and introduced Huaqiangbei Mi Home offline shop and DJI flagship shop. However, these initiatives have no effect on the huge Huaqiangbei. There is a lot of work to be done to vigorously use the financial resources of the central district Futian and the advantages of Hong Kong to support the excellent high and mid-end electronic companies in Huaqiangbei, attract the outstanding companies leaving Huaqiangbei to come back to Huaqiangbei and introduce leading companies in the industry chain with strong driving ability! 6. Spillover effect in Huaqiangbei and GNP concept There will be a spillover effect when Huaqiangbei develops to a certain stage. Talent, brands, technologies, capital, models, and concepts will be exported, spread and copied. SEG plazas emerged across China a few years ago. Here I want to discuss GNP (Gross National Product), i.e. Gross Domestic Product (GDP) plus net factor incomes from abroad, mainly overseas incomes from capital, technologies, management, labor remuneration, which is the main feature of internationalization. We have to learn from Japanese and South Korean companies, which encountered similar difficulties as we do now. Due to natural resources and market size and other endowments, Japan's former richest man, Uniqlo's owner, Mr. Tadashi Yanai, moved the focus of business overseas to hedge against the low desire domestic market. A few years ago, Uniqlo opened 866 shops in Greater China, more than 813 shops in Japanese market. Uniqlo's revenue in Greater China is nearly RMB 28 billion in 2022. I know Uniqlo because of the sexual scandal, and I ever bought casual trousers in Uniqlo Huaqiangbei shop. Samsung’s overseas mobile phone sales are much higher than its domestic sales. Transsion, G5 and One Plus arising from Huaqiangbei successfully expanded overseas market. Transsion Holdings (688036.SH) released its semi-annual financial report on August 28, 2023, recorded revenue of RMB 25,029 million with a year-on-year growth of 8.31%, net profit of RMB 2,102 million with a year-on-year increase of 27.10%. Transsion mobile phones with AI beauty technology improves the recognition of the selfies of African users. That’s why their products are popular in Africa. Huaqiangbei Shiqiang Song believes that Huaqiangbei is a thoroughly tempered node of the international electronic information hardware supply chain, and its semiconductor industry chain covers the whole world, connecting with the overseas market in all aspects. The electronical components and parts are characterized as small volume with high value, high standards and accurate models, and easy storage and transportation. The merchants in Huaqiangbei used to serve customers around China, now they can serve the customers from Southeast Asia and even the world. It is natural for the companies in Huaqiangbei to expand overseas markets. Vietnam, India, Cambodia, Indonesia, the Philippines and other Southeast Asian countries obtained many low-end production capacities of the manufacturing industry by virtue of their low labor costs and other advantages. China's manufacturers are also actively expanding overseas markets. TP-LINK, T&W, Longhorn, Hottech, SDG, and Skydragon has built plant in Shenzhen-Hai Phong Economic Cooperation Zone of Vietnam. Recently, a large number of Chinese enterprises have started investing in Mexico and South America. These enterprises are upstream and downstream customers of Huaqiangbei. Companies in Huaqiangbei can take the opportunity to expand overseas markets. Internet trading platforms such as hqew.com, lcsc.com, ickey.cn, and ichunt.com are equivalent to a virtual Huaqiangbei in the Internet space. Customers can find and purchase the products they need online. These platforms all have their overseas version. International platforms such as digikey.cn and mouser.cn, together with international integrated platforms such as alibaba.com aliexpress.com and Amazon, all can support transactions around the world. In addition, current information technology, digital technology, and translation software make it so easy to sell products abroad. My friend in Chengdu, Brother Wei, whose English is poorer than mine, uses iFLYTEK translation software to arrange for four Pakistani female employees to sell their "Henglitai" microwave RF devices, vying for the market share of Kinghelm products. 7. Refinement, dissemination and inheritance of Huaqiangbei culture We sincerely hope that Huaqiangbei will revive or even get a rebirth, but we also have to face up to the reality of westward shift of Shenzhen's economic center and lack of economic support factors. After all, Huaqiangbei is only a dot in the vast history of human development, materially prosperous Huaqiangbei sooner or later will fade away. What we have to do is to refine the spirit of Huaqiangbei, sublimate Huaqiangbei culture, make them disseminated and inherited and become a valuable asset for us and future generations. Huaqiangbei spirit is venture and innovation. In those years, forced by poverty and the call of wealth, Huaqiangbei immigrants stayed with the courage to venture, and developed with innovation and hard work. These qualities were sublimated into Huaqiangbei culture, which is venture, innovation, resilience, and keeping exploring. Without culture, Huaqiangbei has no soul and Huaqiangbei's future is meaningless. I often wonder if there will be a song, a paragraph of text or a video recording the timeless memories of Huaqiangbei? Like the Shanghai Bund, when the song begins, "Wave Run, Wave Flow ......", it will evoke people's love and longing for the old Shanghai, and we will think of Xu Wenqiang and Feng Chengcheng. The Huaqiangbei Museum is now in operation, and Huaqiangbei has had a spiritual home. I personally collected a lot of information and data about Huaqiangbei and wrote a lot of articles on Huaqiangbei. Xie Jiapeng, a fat writer whom I call "Huaqiangbei Xu Zhiyuan", often lingers in Ms. Han's "Chip Time" cafe, and he seems arty when he stirs the coffee with his big hairy hand in the shape of an orchid finger under the misty light, making us believe that Huaqiangbei has culture, even the Little Brother Wei graduated from the highest education institution Peking University also came to support Huaqiangbei. Huaqiangbei Sub-district has created cultural brands such as Dancing Lion Celebrating Spring Festival and Huaqiangbei Science and Technology Art Festival, adding cultural features to Huaqiangbei. A bowl of Teochew rice noodles in an alley of Huaqiangbei, a single bill from a delivery guy, braised meat balls in brown sauce served on the first floor of Shanghai Hotel, and the blurred lights of Futian South Night Market will be our beautiful memories! I hope Huaqiangbei will become better and better and continue to flourish for many generations to come! Mr. Shiqiang Song is a researcher of private economy at the Economic Development Center, a member of the electronic information expert pool of the China Association for Science and Technology, and an expert in Huaqiangbei business research. Mr. Song was the CEO of a listed international real estate company, and now he invests and manages Shenzhen SlkorMicro Semicon Co., Ltd. and Shenzhen Kinghelm Electronics Co., Ltd. (www.kinghelm.net). Both Slkor and Kinghelm are national high-tech enterprises, owning dozens of original invention patents and software copyrights. At present, Slkor is one of the Chinese semiconductor companies developing rapidly and steadily. The company's vision is to become the leader of semiconductor industry. "With Kinghelm, BDS is connected". Starting from the development of BDS GPS antenna, Kinghelm has developed and produced RF microwave antennas, RF jumper cables and electrical signal connectors to embrace the intelligent digital era of the Internet of Things. Mr. Song has a high reputation and influence in the semiconductor and BDS positioning and navigation industry. Mr. Song has been working in the electronics industry for many years and is constantly striving for a better business environment in Huaqiangbei, in the hope that Huaqiangbei will become a window of reform and opening up and a symbol of Shenzhen's economic development and continue its glory.

The "new productive forces" vigorously promoted by the government are advanced productivity that is comprehensively improved through breakthroughs in science and technology, optimization of production factors, and industrial upgrading. According to Song Shiqiang from Kinghelm (www.kinghelm.net) and Slkor (www.slkoric.com), a notable characteristic of Shenzhen is its high efficiency. The "Shenzhen culture" embodies traits such as "efficiency, pragmatism, pioneering innovation, and openness and inclusiveness," which are inherited from the ethos of "efficiency, innovation, and daring to explore" exemplified by Huaqiangbei, the economic flagship of Shenzhen. This has contributed to the miraculous economic development of Shenzhen, representing a microcosm of the tremendous achievements of China's 40 years of reform and opening up. If Shenzhen is likened to the crown jewel of China's economic achievements, then Huaqiangbei and the Science and Technology Park are the two shining pearls on this crown. The billboard in Shekou proclaiming "Time is money, efficiency is life," the prominent golden words on the building of the Chinese Academy of Sciences in the Science and Technology Park encouraging innovation and tolerance of failure, the editorial in the Shenzhen Special Zone Newspaper advocating "standing at the forefront and singing in the wind," and the slogan "Once you come, you are a Shenzhener" represent the spiritual core of Shenzhen. The feats of building the Guomao Building in three days per floor, the muscular figure breaking through constraints at the Old Museum Square, the iconic Ruziniu representing the image of Shenzhen, and the statue of Deng Xiaoping striding briskly at the top of Lianhua Mountain, as well as Xiaomi's office building brightly lit late into the night, all symbolize the hard work and prosperity of the people of Shenzhen. The key to "new productive forces" lies in elements such as new technologies, workers' skills, labor materials, and labor objects. Through continuous refinement and scientific rationalization of these factors, overall production efficiency is improved. AI artificial intelligence and new productive forces Previously, labor primarily relied on physical strength, with the objects of work being land, minerals, machinery, and so on. Now, in the era of electronic information, information and digital assets have become the most crucial means of production. Technologies such as 5G communication, artificial intelligence, industrial Internet, digital economy, and new energy have emerged as the main drivers of economic growth. All of these are heavily reliant on the collection, transmission, and computation of data, which we handle constantly in our work. Data collection requires a plethora of sensors to gather signals from mechanical, optoelectronic, and other sources, converting them into digital signals, and then transmitting and receiving data through connectors and microwave RF signal devices. Eventually, the information and data reach designated processing centers (such as various cloud spaces) for cleansing, categorization, storage, computation, and utilization—a process referred to as "collection, transmission, and computation" of data. These fields impose higher demands on wireless communication data security, computer processing power, algorithms, and energy consumption. Our company, Kinghelm (ru.kinghelm.net), produces antenna connectors, plug-ins, and other products responsible for data and signal transmission. While these industries are developing rapidly, related social management lags behind. Issues such as laws and regulations, social ethics, valuation, rights confirmation, and transactions of digital products and assets need urgent attention and resolution. The historical evolution of the development of productive forces The improvement of production efficiency is inseparable from the development of production tools. In the agricultural era, the domestication of wild crops, the taming of animals such as chickens, dogs, pigs, cattle, and horses, and the widespread use of metal agricultural tools improved efficiency to some extent, initially addressing issues of hunger and cold, yet still relying on walking for transportation, shouting for communication, shivering for warmth, and dogs for security. Over the past two hundred years, human society has undergone three industrial revolutions. The first was the steam engine era, achieving steam power; the second was the electrical era, achieving electrification; and the third was the information revolution, where computers enhanced computational efficiency, and the internet compressed time and space, enhancing information exchange and transaction efficiency. Our colleagues at Kinghelm and Slkor (ru.slkoric.com) can communicate with clients in Beijing from our office, and our finance personnel can transfer funds to supplier accounts in South Korea from the finance department, all thanks to technological advancements driving increased production efficiency. Now, artificial intelligence (AI) technology is our new tool, with the success of AI measured by its ability to increase industry efficiency, significantly reduce product costs, expand production efficiency and industry scale by at least tenfold, and generate transformative effects similar to those of the steam engine in the textile industry and smartphones in the mobile internet industry. Considering China's position as the world's factory, China should empower the real economy with artificial intelligence (AI) and pursue a path of high-quality development. The Kondratiev cycle, driven by technological breakthroughs, propels economic development The Kondratiev cycle, proposed by Russian economist Nikolai Kondratiev, refers to the periodical changes brought about by innovative technological revolutions, with each cycle lasting approximately 50-60 years. These cycles are characterized by breakthrough technologies. The first cycle was marked by the steam engine and the Industrial Revolution, the second cycle saw the rise of railways, electricity, and heavy industry, and the third cycle was dominated by the petrochemical and automotive industries. Currently, we are in the late stage of the fourth Kondratiev cycle, known as the Information Technology Internet Age. Could artificial intelligence be the endpoint of this upward trend? The emergence of large-scale models like ChatGPT and Sora, which enable rapid processing of images and text, along with information processing tools like Flybook, have greatly increased efficiency. Companies like Slkor and Kinghelm are utilizing the Flybook OA system, implementing OKR goal management to handle the increasing number of projects. This system incorporates unique management modules such as "multi-dimensional spreadsheets" and integrates with AI intelligent robots developed by Slkor, providing support for the company's intelligent digital development. Recently, Slkor's WeChat official account, "Slkor Semiconductor Leader," has been embedded with an AI intelligent robot. Through AI interaction, this robot can provide information on product consultation, technical support, and market advice. We hope that the integration of these new technologies with our management approach will enhance operational efficiency and promote the rapid development of Kinghelm and Slkor. The productivity factors of the AI/digital age The Slkor large-scale AI robot developed by Slkor is the brainchild of a team led by Dr. N and Dr. W from Tsinghua University. It is designed to offer diverse, timely, and comprehensive service experiences for company colleagues, peers, and clients. The ultimate goal of Slkor's AI robot is to autonomously handle tasks such as customer inquiries, material quotations, transaction matching, and product delivery, providing end-to-end services. Additionally, it aims to distill management expertise from companies like Xiaomi that we've been continuously studying. After just a few days of training, the Slkor AI robot has already acquired preliminary intelligent capabilities. In the future, it will be integrated into Slkor and Kinghelm's Kingdee ERP system and Flybook OKR system, both of which are ByteDance tools, facilitating seamless connectivity. Kinghelm and Slkor General Manager Song Shiqiang (center) conducting training for employees We need to promote micro-innovations in management and find benchmark learning objects. Xiaomi has done an excellent job in product R&D, production modularization, replicability, and complementarity. At Kinghelm and Slkor, we need to be precise and master these concepts as they are one of the ways to enhance competitiveness. In running a company and leading the development of an economic entity, we need to use the underlying principles of economics to make judgments and decisions. We often use theories such as "marginal cost" and "opportunity cost" to guide our practice. For example, the theory that "marginal cost gradually tends towards zero as the scale expands" is often used in the software industry and in products with embedded software. American software companies like Oracle and Microsoft have gross profit margins of over 90%. Meanwhile, Zhou Hongyi's 360 antivirus software occupied the market using a free version based on this underlying logic. Xiaomi smartphones embed software (software bundles and software ecology) into hardware, where hardware costs are fixed at around $150, and profits come from software. The larger the sales volume, the lower the marginal cost, and the higher the profit. Other brands like Xiaomi and OPPO follow the same commercial principle for their wearable intelligent products. "Opportunity cost" refers to the cost of making choices, i.e., choosing to do something means losing the opportunity to do something else. Therefore, personal career planning and company strategies should focus on accumulative and upgradable industries and products. The male and female spokespersons generated by Slkor large-scale AI robot In terms of production efficiency, there's also a part related to business models and organizational management. Let's first look at the financial report of Yum China Holdings, the parent company of KFC. In 2023, their revenue increased by 15%, and gross profit by approximately 85%, indicating exceptionally high efficiency and competitiveness. Analyzing elements such as their market positioning, brand premium, chain management, individual store operations, product gross margin, staffing, and process design reveals a well-designed business model and operational efficiency. According to the theory of British economist Adam Smith, the finer the division of labor and the more specialized the laborers, the higher the efficiency. German sociologist Max Weber highly acknowledges this theory, also asserting that management and efficiency improvement are closely intertwined, and advanced management is indispensable for large-scale social production. For instance, if managers decompose the actions of factory assembly line workers, extract effective points, optimize combinations, and then replicate them throughout the entire organization, labor efficiency will significantly increase, leading to reduced labor costs and the generation of substantial profits. Types and Applications of Large AI Models Entrepreneurs drive innovation in enterprises, leading to an increase in social efficiency. Remarkable contributions such as Ford's invention of the automobile assembly line, Kazuo Inamori's development of the "Amoeba Management" model, and Ren Zhengfei's "Five Look Three Decisions" methodology at Xiaomi are examples. Joseph Alois Schumpeter stated that entrepreneurs are the engine of economic development. They intelligently and efficiently combine business elements to innovate and grow in competition. Shenzhen, with its large base of small businesses, provides a fertile ground for nurturing entrepreneurs. Having focused on researching private and small-to-medium enterprises for many years, individuals like Kinghelm and Song Shiqiang have deep insights into this. Innovation is pervasive in Shenzhen: institutional innovation with the establishment of the Shekou Industrial Zone, financial innovation with the rise of Ping An Group, ideological innovation with the development of Vanke Real Estate, technological innovation with the emergence of Tencent, and incentive and organizational management innovation exemplified by Xiaomi. Behind these innovations are renowned entrepreneurs like Yuan Geng, Wang Shi, Pony Ma, Ren Zhengfei, and Wang Tao, among others. Hopefully, in the future, there will be names like Kinghelm and Song Shiqiang. The journey of an entrepreneur from humble beginnings to prominence is closely intertwined with political systems, social environments, and tolerance levels. Every successful entrepreneur has endured hardships, faced numerous challenges, experienced rebirth through adversity, and ultimately succeeded. It is the environment of "encouraging innovation and tolerating failure" that allows a plethora of unicorn companies to emerge, including DJI Innovations, Kinghelm, Anker Innovations, and Slkor (www.slkoric.com). Instructions for Embedding an AI Robot in the Slkor WeChat Official Account Returning to the competition among economies mentioned earlier, this primarily revolves around tech giants and the ecosystems they lead. A compelling comparison can be made using the Fortune Global 500 list. In 2023, Mainland China had 135 companies on the list, while the United States had 136, making the numbers quite close. Among the Fortune Global 500 companies, Chinese enterprises had a total profit of $561.86 billion, whereas American enterprises had a profit of $1.08827 trillion, with Chinese profits accounting for only about half of those in the US. Additionally, Mainland China still has many state-owned enterprises that monopolize administrative resources and hold dominant market positions. As Xiaomi's Yu Chengdong pointed out, the efficiency of American enterprises is "significantly ahead." This reflects the current state of competition between large enterprises in China and the US and serves as a microcosm of overall societal production efficiency. Slkor's Large AI Model Robot is capable of composing poems and answering Xiaomi-related questions Mr. Song Shiqiang's Brief Introduction Slkor Semiconductor (www.slkoric.com) manufactures products comparable to those of internationally renowned companies such as Texas Instruments (TI), AOS World Semiconductor, and ON Semiconductor. Kinghelm Electronics (www.kinghelm.net) draws inspiration from leading international connector giants like Amphenol, TE Connectivity, Molex, Hirose Electric, LUXSHARE-ICT, Foxconn (Hon Hai), JAE, as well as outstanding domestic peers like Aerospace Electrical Appliances, Delian Precision Technology, Tonly Electronics, Changying Precision, Sunway Communication, and Xiaomi Antenna. The company delves into comprehensive research on their product direction, management models, and technological innovations. Slkor's products consist of three major series: TVS diodes, power discrete devices, and power management chips such as LDO and AC-DC. Recently, the company has also launched new products including Hall sensors, ADC, BMS, sensors, high-speed optocouplers, and passive crystal oscillators. Kinghelm's products encompass Beidou GPS antennas, Bluetooth, WiFi antennas, as well as associated RF coaxial cable assemblies and jumpers. They specialize in developing connectors, board-to-board connectors, plugs, signal switches, SMA, Type-C, HDMI, USB interface series, automotive wire harnesses, and customized non-standard products. The "Slkor" and "Kinghelm" brands enjoy widespread recognition and reputation internationally. Mr. Song Shiqiang, the founder of Slkor Semiconductor and Kinghelm Electronics Mr. Song Shiqiang, the founder of Slkor Semiconductor and Kinghelm Electronics, has conducted extensive research on the "Huaqiangbei Spirit and Culture," "The Wealth Code of Huaqiangbei," "Why Huaqiangbei Has Many Billionaires," "Research on Huaqiangbei's Counterfeit Mobile Phones," "Transformation and Development of Huaqiangbei," "Refuting Bloomberg's News on Huaqiangbei," "Upgrading Hardware and Software in Huaqiangbei's Transformation," and "The Gray Industry Chain of Counterfeit Bluetooth Earphones in Huaqiangbei." These articles have been widely reprinted by authoritative domestic and international media outlets such as People's Daily, Xinhua News Agency, Global Times, Associated Press, Yahoo News, The Wall Street Journal, and Harvard Business Review, promoting Huaqiangbei to the world. Mr. Song's "Song Shiqiang's Insights" video series and related articles have been shared by major media platforms worldwide. The Song Shiqiang's Rostrum" series has been trending on platforms such as YouTube, TikTok, and Bilibili Shorts, gaining widespread attention and viewership

Brands are trends and inspiration Big brands can be said to hold the code of beauty, leading trends, delivering inspiration, awakening people to sleep and causing consumers to produce endorphins. It is the core competitiveness of big brands to have a strong team of designers, who are good at digging out elements, constantly designing new products and launching new products. Mr. Song Shiqiang, General Manager of SLKOR & Kinghelm Designer is a unique profession, is to be inspired to design works. Good designers are either genius or crazy. They can go up according to all sorts of circumstances on the society, anticipate judge fashionable tide to move towards, capture consumer psychology, solidify the inspiration of lightning stroke, design the design that gives a few leading tide, make money especially greatly. Apple inc. is under the leadership of Steve Jobs, the integration of new technologies and new functions to launch new products, constantly refreshing and exciting. Apple continues to improve people's lives while leading the industry in terms of sales and profits, leaving Samsung, and Xiaomi to catch up. After the coco perfume of Chanel sold well, other brands immediately followed suit, I think the mosquito repellent toilet water has the taste of coco! Burberry's plaid is a classic and has been seen on many brands' trench coats. In the show field in Milan, Italy, there are a large number of brands release new products and new styles every year when the season changes, hoping to catch up in front of the trend to grab the first commercial opportunity! Louis Vuitton collaborated with Japanese fashion brand NIGO on the "LV Made" denim line There will also be some very popular styles will be repeated, become eternal classics and memories! Classic Louis Vuitton toilet bags are sold out and imitated by other brands, with women wearing knockoffs and other brands flooding the streets. Big brand products are also organically combined with fashion and art. LV has cooperated with Japanese graffiti cartoonist and fashion designer NIGO twice to launch co-branded products, and the effect is very good! Slkor diode series products In recent years, jinhaibiao (www.bds666.com) and Sacowei (www.slkormicro.com), two companies founded by Mr. Song Shiqiang, have become prosperous in the "domestic substitution" of microwave rf connectors and semiconductors for Beidou navigation and positioning antennas. The two brands "Kinghelm" and "Slkor" of Slkor are becoming more and more influential, and their strong development momentum makes their peers look at them with new eyes. In the intelligent era of embracing the Internet of all things, Mr. Song Shiqiang has made remarkable achievements in brand construction and marketing, corporate culture construction and other aspects of "SLKOR" and "Kinghelm" with his years of information cultivation in the electronic industry and his profound understanding of Internet marketing. The promotional plaque on the brand wall of Kinghelm: "Golden Beacon connects beidou" How did Mr. Song Shiqiang create the brand "Slkor" and "Kinghelm" in the Internet era? In his opinion, the propaganda on the Internet has a low marginal cost, information can be directly transmitted to users in the first time, is one-to-many, many-to-many and other efficient forms of communication, is a revolution to the traditional propaganda and sales. Traditional semiconductor factories have been infiltrated for many years. If we want to catch up or even catch up, we must think of ways in new business models and new application tools. We bound big IP to promote, for example, I bound the word "Huaqiangbei", I specially wrote a lot of articles about "Huaqiangbei", which effectively combined industry relevance and interesting propagation, and the communication effect was very good. Secondly, in the construction of Internet ecology, "SLKOR" and "Kinghelm" brands strive to achieve uniqueness and primary identity on the Internet, and the products and promotional pictures have very strong visual impact and recognition. Of course, in order to create conflict and controversy in the early stage of the eyeball, such as the key words of Gold navigation standard "Gold navigation standard connection Beidou", Slkor key words "Slkor silicon carbide expert", we often write jokes "Huaqiang north owner" is a good example. Gold navigation mark and Sarko micro through years of efforts, in the product "home-made alternative" respect has seen the initial effect. Mr. Song Shiqiang will lead the team to make all-out efforts to build the corporate culture of Jinhangbiao and Slkor in 2022. Jinhangbiao and Slkor team will take "integrity", "progress", "tenacity" and "details" as the code of conduct, and build a Wolf team with the corporate culture of sincere sincerity, continuous progress, perseverance and control of details. Under the leadership of Mr. Song Shiqiang, I wish Jinhangbiao and Sakowei a new breakthrough point in 2022, and set sail in the New Year and make new achievements! Slkor Sakwei (www.slkormicro.com) actively does a good job of "domestic replacement", SL series products can replace TI, ON, IR, Epson, NXP and other brands. Jinhangbiao also makes domestic replacement SMA half tooth plate end seat KH-SMA-K513-G, IPEX antenna base KH-IPEX-K501-29, RF RF connector kH-RFID-20-BQ and other connector products, Can directly replace MURATA, HIROSE similar connector connector products, can also be used in GPS navigation, vehicle positioning, GPS Beidou positioning equipment. Kh series ceramic antenna products of Kinghelm can directly replace foreign brands such as MURATA MURATA, TDK, Taiwan Wancheng, Yongye, ACX and Huake. Slkor products silicon carbide diode series Author's brief introduction Mr. Song Shiqiang is a private economic researcher of the Economic Development Center of the state authority, a member of the electronic information expert database of China Association for Science and Technology, and a commercial research expert of Huaqiangbei. Mr. Song Shiqiang used to be a CEO of an international real estate listed company. He investes and manages Shenzhen SlkorMicro Semicon Co., Ltd. & Shenzhen Kinghelm Electronics Co., Ltd., and builds " SlkorMicro " and "Kinghelm" brands. Both " SlkorMicro " and "Kinghelm" are national high-tech companies and have obtained dozens of invention patents and software copyrights. SlkorMicro is one of the semiconductor companies with rapid and steady development in China, and its vision is to become "the leader of domestic semiconductor manufactures". " Kinghelm Connecting the Beidou" is the company’s slogan. Starting from developing Beidou antenna, Kinghelm has developed and produced microwave antenna, RF connection line and electrical signal connectors and other products, embracing the intelligent era for Internet of everything. Mr. Song Shiqiang has a wide reputation and influence in semiconductor, Beidou positioning and navigation industry. Mr. Song Shiqiang is one of the famous business leaders in Huaqiangbei and he will make his best efforts to improve the business environment, hoping that Huaqiangbei will become a reform and opening up widow of Shenzhen's economic development.

As Song Shiqiang said, "Brand represents life taste. The logo of BMW is a propeller of blue sky and white cloud and actually means a high taste and leisure life! The hook logo of Nike, as the top sports brand, means the different strengths of exercising in response to skills, adjustment of angle and sudden actions so as to connote the special charms of sports and leave a certain space for imagination! Mr. Song Shiqiang, GMr of Kinghelm and Slkor In the opinion of Mr. Song Shiqiang, brand construction is critical to running a company. We must take advantage of Internet to promote our brands in the era of informatization and datamation. Song believes that online promotion has many advantages, such as low marginal cost, rapid transmission, precise connection, high conversion rate, wide communication and accumulative and easy scale effect. Online publicity of Slkor means substantial change and revolution of our traditional publicity mode. Kinghelm and SlkorMicro have established their market layout in "domestication" which has become popular recently. For instance, Kinghelm is the manufacturer of antenna microwave radio frequency connector of Beidou navigational positioning and SlkorMicro has researched and developeddiodes,transistors,field effect transistor and power management chips, which could replace the products from many world’s famous brands. "Kinghelm " and "SlkorMicro" have become famous along with a larger customer base. What’s the essential reason that drives their fast development? Does Mr. Song Shiqiang masterthe secret of brand marketing and underlying logic? Slkor’s corporate culture "Integrity, Progress, Tenacity and Detail" VII. Brand is extension of culture and also means the attitude towards life The use of brand and logo at the same time can not only trust and valueto the mass but also connote the culture behind. Once, "Brother Meiman", a businessman in Huaqiangbei used SUV of Maserati. The logo of Maserati vehicles is a trident placed on the leave-shaped base. It demonstrates the God’s paramount power. Strong corporate and brand spirit embodied in it reflects the perfect combination of noble quality and sports spirit. Medusa is a beauty in Greek Mythology with her hair growing by snake. Anyone who glares at her eyes will become a stone, but many still would rather choose to appreciate its beauty. It representscharming and fatal attractions. From the above it can be easily understood why, Versace, an Italian luxury brand, takes Medusa as its logo. Visual hammer and mascot could also create strong visual impact and mental resonance, besides brands and logos, triggering memorable and continuous feelings for customers, such as the wild cowboy in the ads of Marlboro cigarette, Haier brothers desiring for adventure in cartoon, Donald duck and Mickey mouse in Disney and Bing DwenDwen of Beijing Winter Olympic Games. All of them are all successful combination examples of brand and business! Brand also represents a lifestyle. The logo of BMW vehicles is propeller of blue sky and white cloud and actually means a high taste and leisure life! The hook logo of Nike, as the top sports brand, means the different strengths of exercising in response to skills, adjustment of angle and sudden actions so as to connote the special charms and extension of sports. Nest of Nescafe and the advertising slogan "it tastes great" enable middle-age men to enjoy life during break. How wonderful the life is! (To be continued) Slkor’s clean and tide warehouse Having explored electronic industry for several years, Mr. Song Shiqiang has fostered its sensitive and profound insight on Internet market. "Slkor" and "Kinghelm" have made remarkable achievements in brand construction and marketing and corporate culture construction. Mr. Song Shiqiang’s personal IP, Kinghelm and Slkor are very popular online. They have formed a publicity matrix with Kinghelm’s website (www.bds666.com), Slkor’s website (www.slkormicro.com), Kinghelm’s WeChat official account ("Beidou Experts") and Slkor’s WeChat official account (SiC Experts). Kinghelm and Slkor have established in depth and closed cooperation relationship with online platforms such as www.szlcsc.com, ICKey, www.ichunt.com, ALLCHIPS, www.elecfans.com and www.sekorm.com to make Kinghelm’s products and its brand (www.bds666.com) popular among the R & D engineers of electronic component industry via PC desktop screens and mobile phone screens quickly. "Slkor" and "Kinghelm" also try to foster their unique, leading and funny brand image online and their publicity posters would cause strong impact and are high recognizable. In early stage, they need conflicts and controversial issues to gain attractions by repeatedly mentioning words of "Kinghelm connects Beidou", "Slkor SiC Experts" and "businesswomen in Huaqiangbei". Kinghelm’s corporate culture background wall and slogan ("Kinghelm connects Beidou") The slogan of "Slkor" is to become "a leader in domestic semiconductor industry". As said by Mr. Song, "The essential role in brand building lies in product quality and service, professional talents and teams, technological innovation and launch of new products. As an innovative company powered by R & D, Slkor is engaged in product manufacturing by following the same standards of Texas, the US. With huge development potential for domestication at present, Slkor(www.slkormicro.com)works painstakingly to become a company with rich variety of products and a high brand value. After years of painstaking efforts, Kinghelm and Slkor have yielded their preliminary achievements in "domestication". Mr. Song Shiqiang, together with his team, created the corporate culture of Kinghelm and Slkor in 2022. By following the code of conduct of "Integrity, Progress, Toughness and Detail", the teams of Kinghelm and Slkor have created a team with wolf spirit with sincerity and perseverance by focusing on details in a down-to-earth manner. We also uphold corporate ethnics of "Do not do to others what you don't want to be done to you" to build positive industrial and ecological chains. May Kinghelm and Slkor achieve better performance in 2022 under the leadership of Mr. Song Shiqiang! About the Author On top of being a private economic researcher of the Economic Development Center of the state authority, Song Shiqiang is also a member of the electronic information expert database of China Association for Science and Technology, and a commercial research expert of Huaqiang North. Mr. Song was the former CEO of an international real estate listed company. He has invested and managed a list of companies such as Shenzhen SlkorMicro Semicon Co., Ltd. and Shenzhen Kinghelm Electronics Co., Ltd., building the "Slkor" and "Kinghelm" brands. Both "Slkor" and "Kinghelm" are national high-tech companies and they have obtained dozens of invention patents and software copyrights. In addition, Slkor is one of the fastest-growing semiconductor companies in China, and its vision is to become "the leader of the domestic semiconductor manufacturing industry". "Kinghelm Connecting Beidou" is the slogan of Kinghelm company. Beginning from the development of Beidou antenna, Kinghelm has developed and produced microwave antenna, RF connection line and electrical signal connector and other products, embracing the intelligent era for Internet of Everything. Song Shiqiang has a wide reputation and influence in the semiconductor, Beidou positioning and navigation industry. As one of the renowned business leaders in Huaqiang North Commercial Area of Shenzhen, Mr. Song is striving to make his best efforts to improve the business environment, hoping that Huaqiang North will become a catalyst for reform and opening the window of Shenzhen's economic development.

Both Shenzhen SlkorMicro Semicon Co., Ltd. & Shenzhen Kinghelm Electronics Co., Ltd. have ushered favorable development recently. Kinghelm’s Beidou navigation and positioning antenna microwave RF connector and Slkor’s semiconductor diodes, transistors and field effect transistor stand out in the "domestication", which contributes to a higher popularity of Kinghelm and Slkor. What’s the essential reason for their fast development? What’re the secrets of success the founder Song Shiqiang has mastered? What is the underlying logic of brand building? Mr. Song sees brand building a crucial element. He once said, "We shall make good use of the internet in this era of information and data. Online publicizing and promoting are superior in many aspects, such as low marginal cost, accurate information docking, high transmission speed, high conversion rate and wide coverage. Online information can accumulate strength of popularity and contribute to scale effect quickly. Online publicizing and promotion actually revolutionize our traditional offline mode substantially. Thus, as long as the company masters the underlying logic of brand building on the Internet, we can finish many things with half the effort." Song Shiqiang, GM of Slkor and Kinghelm VI . Brand means value creation A good brand brings the right of price and premium. In today’s society, excessive production capacity can be basically found in each industry, where products are also highly homogenized. Therefore, manufacturers all use ads to sell their products better. To realize premium, some manufacturers lay emphasis on routine publicity ways, such as highlighting concept and package and supplying products at an extremely low price. The throat-cutting competition within the industry only ends up with the failure of both parties in the competition. By contrast, products from a famous brand can be sold well, which naturally gives birth to a higher profit. This is actually the direct value of the brand. Taking the peer of Slkor ( www.slkormicro.com ) in electronic component industry as an example, Leshan Radio Factory, whose brand is LRC, is mainly specialized in the manufacturing of diodes, transistors , low pressure pipes, etc. It was the OEM factory of one Japanese semiconductor plant whose product price was very high. However, at first, the exactly same product with the trademark "LRC" were unsalable, even with a low price. Actually, products of LRC and Japanese brand are the same in terms of raw materials, technique, workers, organizational system, machinery equipment, management mode and production procedures and even their quality. The situation above also occurs to the OEM sporting shoes factories in Zhejiang Province and Dongguan City. They were the OEM factories for overseas brands such as Nike, Adidas and PUMA. But creating their own brands, they basically followed the same situation and could do nothing but served as OEM factories once again. Then let’s focus on our local brands. I used to work in real estate in industry, so I name myself as a house expert. Taking my former employer Vanke as an example, Vanke is a well-known brand in real estate industry and its real estate projects not only sell well at a price that is about 10% higher than those developed by other brands with the same grade and location. In addition, the price and supporting conditions that the government offers are also much more favorable when Vanke procures land. It is similar to Gree in household appliance industry. Its air conditioners sell much more than those of other brands in this industry with a higher price. Those unable to operate and manage a brand only end with merger or bankruptcy, even they could supply high quality products. The situation above is quite common in the industries with full competition such as TV, refrigerator and mobile phone industries during the transition from an unbalanced market to a saturated balanced market. (To be continued) Corporate culture of Kinghelm ( www.bds666.com)/SlkorMicro ( www.slkormicro.com ) Mr. Song, GM of Slkor and Kinghelm About the author On top of being a private economic researcher of the Economic Development Center of the state authority, Song Shiqiang is also a member of the electronic information expert database of China Association for Science and Technology, and a commercial research expert of Huaqiang North. Mr. Song was the former CEO of an international real estate listed company. He has invested and managed a list of companies such as Shenzhen SlkorMicro Semicon Co., Ltd. and Shenzhen Kinghelm Electronics Co., Ltd., building the "Slkor" and "Kinghelm" brands. Both "Slkor" and "Kinghelm" are national high-tech companies and they have obtained dozens of invention patents and software copyrights. In addition, Slkor is one of the fastest-growing semiconductor companies in China, and its vision is to become "the leader of the domestic semiconductor manufacturing industry". Slkor’s Corporate Culture: "Tenacity" (Ⅲ) Some of Slkor’s Honors and Qualifications "Kinghelm Connecting Beidou" is the slogan of Kinghelm company. Beginning from the development of Beidou antenna, Kinghelm has developed and produced microwave antenna, RF connection line and electrical signal connector and other products, embracing the intelligent era for Internet of Everything. Song Shiqiang has a wide reputation and influence in the semiconductor, Beidou positioning and navigation industry. As one of the renowned business leaders in Huaqiang North Commercial Area of Shenzhen, Mr. Song is striving to make his best efforts to improve the business environment, hoping that Huaqiang North will become a catalyst for reform and opening the window of Shenzhen's economic development. Slkor’s Corporate Culture: "Detail" (Ⅳ) Part of Slkor’s Strengths